1,700 attendees at the Advertising Industry New Year's Party shared their resolutions for the Year of the Dog

The "Joint Advertising Industry New Year's Party," co-hosted by 31 advertising-related organizations, was held on January 5 at the Imperial Hotel Tokyo in Chiyoda Ward, with approximately 1,700 attendees.

First, eight representatives from the co-hosting organizations, including Chairman Akira Ohira of the All Japan Advertising Federation, took the stage and performed the kagami-biraki sake barrel opening ceremony.

Speaking on behalf of the co-organizers, Chairman Ohira stated, "This year's zodiac sign is the Earth Dog. It symbolizes the growth of trees and implies economic growth. Sixty years ago, the Tokyo Tower was completed, and the television network was established. Furthermore, 120 years ago, the Okuma Shigenobu Cabinet emerged, marking the beginning of party politics. The advertising industry is in the midst of intense currents: digitalization, globalization, socialization, and IT integration. Let's seize this era of great transformation as an opportunity, pool our wisdom, and make this an exciting year."

At the venue, a lion dance performed by Edo Hayashi "Kotaro" prayed for the happiness of the advertising industry and attendees.

<31 Advertising-Related Organizations> (in no particular order)
All Japan Advertising Federation
Japan Advertisers Association
Japan Newspaper Publishers & Editors Association
National Association of Commercial Broadcasters in Japan
Japan Magazine Publishers Association
Japan Magazine Advertisers Association
Japan Advertising Agencies Association
Japan Audit Bureau of Circulations
Japan Advertising Standards Authority
Japan Marketing Association
Japan Marketing Research Association
Japan Public Relations Association
Japan Advertising Content Production Association
Japan Promotional Marketing Association
Japan Advertising Production Association
Japan B to B Advertising Association
IAA Japan International Advertising Association
AC Japan
Advertising Industry Cooperative Association
Newspaper Advertising Association
Tokyo Outdoor Advertising Association
All Japan Commercial Broadcasting Federation
Japan Outdoor Advertising Federation
All Japan Sign Association
Japan Interactive Advertising Association
Japan Community Newspaper Association
Satellite Broadcasting Association
Advertising Review Association
Japan Railway Advertising Association
Japan Newspaper Insert Advertising Association
Japan Event Industry Promotion Association