Dentsu Inc. Develops "COMOLU," a Virtual Reality-Based Idea Support Tool

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) announced that two specialized teams—the cross-group organization "Dentsu VR Plus," which promotes business development in the virtual reality (VR) field, and the "Future Tech Business Team," which handles prototyping and implementation in cutting-edge areas—have jointly developed the VR-based idea generation support tool "COMOLU" (http://www.comolu.info/) with Atari Inc. (Headquarters: Minato-ku, Tokyo; President: Taketo Iizuka). President: Taketo Iizuka) to develop "COMOLU" ( http://www.comolu.info/ ), a VR-based idea generation support tool.

This tool provides business professionals with an expanded thinking environment essential for generating multifaceted and innovative ideas, broadening the possibilities of creativity.

COMOLU is a new idea support and sharing tool that uses a head-mounted display (HMD) and controller to freely place collected images and videos within a 3D space for viewing and organizing. It primarily offers the following four functions:

1. Placement of Collected Images/Videos in 3D Space
Import saved images and videos to display them as a list within the VR space. Freely arrange hundreds of image pieces within the 3D space to visually organize ideas. If inspiration strikes while viewing, you can add sticky notes with memos.

2. Image Search
Specify search terms using voice recognition or the virtual keyboard to find images and place your preferred ones within the VR space.

3. Latest News Viewing Feature
Browsing the latest news within the VR space fosters serendipity—encountering delightful coincidences or discovering unexpected things—accelerating the generation of new ideas.

4. Output Function
Save images and sticky notes you find interesting into a single PDF, making it easy to output from the virtual space to the real world.

By utilizing these features, actions previously performed in physical spaces to generate ideas—such as changing locations for a change of pace or posting text and images on walls—can now be transferred to the VR space. This creates a new office environment free from physical constraints like desktops or meeting rooms, enabling smoother idea generation and sharing within teams.

This tool is developed for the Windows Mixed Reality platform provided by Microsoft. We will offer a consumer version through the Microsoft Store. Basic features are free, while access to some features costs ¥360 per month. We will also provide a business version for corporate customers.

<Image within HMD>

<Developing "COMOLU WEAR">
To enable deeper immersion in the COMOLU space, we have also developed "COMOLU WEAR".

COMOLU WEAR is an original garment co-developed by the COMOLU team and designer Keisuke Nagami of HATRA, a unisex wear label known for creating comfortable clothing. Wearing the hood, made from lightweight, breathable material, covers the mouth area—often a concern when wearing an HMD—expanding the "COMO experience" within the information space. The overall cape-like design broadly accommodates the wearer's body shape. Its large armholes facilitate easy controller movement.

HATRA ( https://hatroid.com )
A fashion design label proposing comfortable clothing that responds to new environments born through the internet, with "rooms" as its theme. Major exhibitions include "Future Beauty - The Future of Japanese Fashion" (2012, Museum of Contemporary Art Tokyo) and "JAPANORAMA" (2017-18, Centre Pompidou-Metz).

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