The text of the Dentsu Inc. news release distributed on March 13 is as follows.
March 13, 2018
Dentsu Inc. Enters Capital and Business Alliance with W TOKYO Co., Ltd.
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million) has agreed to underwrite a third-party allotment of new shares offered by W TOKYO Inc. (Headquarters: Shibuya-ku, Tokyo; President: Noriyoshi Murakami) and form a capital and business alliance.
W TOKYO has planned and produced the "Tokyo Girls Collection" (hereinafter "TGC") for over 10 years, growing it into the largest fashion festival in history where young women can "experience" and "share" the most current fashion, music, and entertainment. Centered around hosting TGC events, the company runs initiatives such as the "TGC Regional Revitalization Project," which transforms regional appeal and industries into content for nationwide dissemination, and the "SDGs Promotion Project," which advances the "Sustainable Development Goals" (SDGs) adopted by the United Nations in September 2015.
Through this capital and business alliance, our company and W TOKYO will: ① Maximize the use of data on young women obtained from sources like SNS to develop businesses in the live entertainment sector; and ② Jointly build a system to comprehensively manage this data, thereby developing solutions for companies specifically targeting young women.
Furthermore, to further promote regional revitalization and the SDGs (Sustainable Development Goals) in Japan, we will fuse the Dentsu Group's expertise and network capabilities in the marketing domain with the know-how and brand power cultivated by W TOKYO through its TGC operations to develop new content.
＜W TOKYO Company Overview＞
Company Name: W TOKYO Co., Ltd.
http://www.w-tokyo.co.jp/
Headquarters: Wako Miyamasuzaka Building 6F, 2-19-19 Shibuya, Shibuya-ku, Tokyo
Representative: President and CEO Noriyoshi Murakami
Established: July 2015
Business Description: Leveraging expertise cultivated through Tokyo Girls Collection, we provide the most timely and high-quality content solutions centered on "women."
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0313-009483.html
