Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
The 14th AC Japan Advertising Student Awards Winning Entries Announced
AC Japan has selected the winning entries for the 14th AC Japan Advertising Student Awards (Supported by BS Nippon, BS Asahi, BS-TBS, BS Japan, BS Fuji, WOWOW, BS11, BS12〈TwellV〉, Dlife, Asahi Shimbun, Mainichi Shimbun, Yomiuri Shimbun, Nikkei Inc., Sankei Shimbun) and held an awards ceremony on March 9 at Dentsu Inc. Hall in Shiodome, Tokyo.
This award solicits and honors student-created works themed around public service advertising, aiming to foster understanding of public service advertising and cultivate a sense of civic responsibility.
Until the 12th edition in 2016, it was known as the "AC Japan CM Student Awards" and focused solely on TV commercials. Starting with the 13th edition, a new newspaper advertising category was added and the name was changed. This year, 185 entries (from 29 participating schools) were submitted for the "TV Commercial Category" and 288 entries (from 21 participating schools) for the "Newspaper Advertising Category."
The Grand Prix in the TV Commercial category was awarded to Musashino Art University's "Beautiful Words, Beautiful Hearts." Taking "bullying and words" as its theme, the work used beautiful colored inks to represent kind words and words that make one happy, while contrasting them with black ink to symbolize the opposite, visually depicting how the heart becomes clouded.
The work was praised for its painterly, beautiful visual expression using the "flowing ink" technique and for its theme, which the judges felt should be shared with the next generation.
The Runner-up Grand Prize (BS Commercial Broadcasters Award) went to Baika Women's University's "Regional Disparities in Job Hunting."
Both works will be broadcast periodically over the next year starting in July on the nine supporting BS commercial stations.
The Newspaper Advertising Grand Prix was awarded to Tohoku University of Art and Design's "Don't Discard Lives or Rights," which addresses labor issues. It received praise for its positive catchphrase and powerful appeal. The Runner-up Grand Prix went to Shizuoka Design College's "Our School," which focuses on endangered species.
Both works will be published several times over the course of a year starting in July in five sponsoring newspapers.
AC Japan Official Website: http://www.ad-c.or.jp/
Was this article helpful?
Share this article
