P&G Japan Tokyo Olympic Games Tickets Campaign Launch!
Procter & Gamble Japan, a Worldwide Partner of the International Olympic Committee, has officially launched its new "Share the Once-in-a-Lifetime Moment" campaign as part of its global "Official Sponsor of Moms" initiative, gearing up for the Tokyo Olympics.
Starting April 27th, the first phase launched a giveaway campaign offering prizes like Tokyo Olympic tickets. Additionally, a new TV commercial titled "Once-in-a-Lifetime Emotion" will air starting May 7th.
A campaign launch event was held on April 25 at Toranomon Hills in Minato Ward, Tokyo. Attendees included Shuzo Matsuoka, the passionate cheerleader for the "Official Sponsor of Moms" campaign, former Japanese national soccer team player Masaki Maezono, and talent Ruriko Kojima.
Executive Officer Kaori Matsuura opened by introducing P&G's global "Official Sponsor of Moms" campaign. She explained that as a top Olympic sponsor since the 2012 London Games, P&G aims to help people reconnect with their own families and mothers by feeling the bonds between athletes and their families. She stated, "We are launching a new campaign for the Tokyo Games."
Upon Maezono's arrival on stage, Matsuoka suddenly asked, "What image comes to mind when you think of the Olympics?" As Maezono looked perplexed, Kojima interjected, "Today, our mission is to endure Shuzo's crazy challenges." Matsuoka then quipped, "This is the Shuzo Challenge," drawing laughter.
The three discussed topics including the "Miracle of Miami" – Japan's victory over Brazil in soccer at the 1996 Atlanta Games where Maezono competed – the achievements of Japanese athletes at the Pyeongchang Winter Games, and their hopes for the 2020 Tokyo Games. Matsuoka passionately stated, "Of course, we'll cheer for the athletes once the Olympics begin. But the time leading up to it is also important. I want everyone to get excited about the Games from their own perspective. I hope you all find your 'personal pick'."
Three pairs of children passionate about soccer and their mothers were invited to the venue. Together with the guests, they challenged a kick target game.
The targets displayed the campaign theme: "Once in a lifetime," "Together," and "For life." The children and Kojima-san hit the targets perfectly. Finally, it was Maezono-san's turn to kick. Matsuoka-san deliberately shifted the ball's position, creating a difficult angle to put pressure on Maezono-san. Maezono-san's kick hit the target, but the board didn't fall. He barely succeeded on his third attempt.
This revealed the Platinum Course prize for the gift campaign: "25 pairs (100 people total) of tickets to watch the Men's Soccer Final at the Tokyo Olympics." Kojima commented, "It's stylish that it's for four people – not just a pair – so you can go with family or friends!"
The three shared their thoughts on the Tokyo Games: "We hope children seeing the Games up close will connect to their own dreams," "Along with cheering on the athletes, we want to push ourselves higher," and "We hope everyone embraces the Games with their own unique goals."
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