Shiseido Signs Ambassador Agreement with Naomi Osaka

Shiseido has signed a "Global Brand Ambassador Agreement" (covering the cosmetics category) with tennis player Naomi Osaka, the first Japanese woman to win a Grand Slam singles title. The announcement was made at a press conference held on November 20 at the Imperial Hotel Tokyo in Chiyoda Ward.
Osaka will initially serve as ambassador for the suncare brand "Anessa" and the mineral cosmetics brand "BareMinerals," communicating the appeal of these products.

President Masahiko Uotani commented on the agreement: "Our beauty business is not merely about selling cosmetics. It's about supporting women's advancement in society, providing cultural support through 'beauty,' delivering rich, bright expressions to many women, and helping them find happiness." He added, "Forming partnerships with athletes who inspire courage through their outstanding performances is also an important part of our business."

Wearing a gold dress matching the Anessa bottle, Osaka took the stage, shook hands with President Uotani, and signed the contract. "My mother uses Shiseido products, so I'm happy to be signing this contract," she said with a smile.
She also wrote her aspirations for next year on a large Anessa mock-up, commenting, "I hope to achieve good results again next year and have a fun year."

Osaka, who trains and competes outdoors for long hours under intense UV rays, revealed her use of Anessa: "I want to take thorough measures to protect my skin. I want to keep my skin beautiful to prevent wrinkles and dark spots." She highlighted its pleasant feel: "It's light and smooth, almost like a moisturizer. It's safe even for sensitive skin like mine, and it washes off easily with soap, making it very convenient."
"It's gentle on the skin and a great product, so I want to tell many people about it," she expressed her enthusiasm as an ambassador.

Shiseido Signs Ambassador Agreement with Naomi Osaka

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