The Japan Public Relations Association announced the winners of the "PR Award Grand Prix 2018" on November 15. Held annually, this award aims to contribute to the promotion and development of PR by selecting and honoring outstanding PR cases. This year saw 62 entries.
The Grand Prix was awarded to "Eradicating 'Nameless Housework': Daiwa House's 'Housework Share House'" (Entry: Dentsu Inc./Dentsu Public Relations; Project Owner: Daiwa House Industry; Category: Social Communication). Jury Chairman Koichiro Shima (President and Co-CEO, Hakuhodo Kettle) stated: commented, "This initiative offers valuable insights for addressing the social challenge of realizing gender equality. It brought to light often unrecognized household tasks like changing toilet paper rolls. Leveraging its expertise as a housing manufacturer, the company designed and sold living spaces that facilitate collaborative household work between men and women, thereby tackling the issue. It's an excellent example of solving social challenges by utilizing the company's strengths."
The Gold Prize went to "From Reading Picture Books to Becoming Picture Books: 'MOVE: Become an Animal!' Exhibition" (Entry: Dentsu Inc., Project Owner: Kodansha, Category: Marketing Communication) and "Even Presidents Started as Job Hunters! 'The President Tries New Graduate Recruitment'" (Entry: Dentsu Inc., Project Owner: Pasona Pasona Career Company, Category: Corporate Communication). Six entries received Silver and six received Bronze.
Details of the winning entries can be viewed on the Japan Public Relations Association website.
