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With the launch of new 4K/8K satellite broadcasting, a splendid ceremony was held.
The Advanced Programmes Association of Broadcasting (A-PAB) held a ceremony at Hotel New Otani in Chiyoda Ward, Tokyo, on December 1st, inviting approximately 600 stakeholders to mark the launch of the new 4K8K satellite broadcast service.
A-PAB Chairman Toshio Fukuda stated in his address, "This marks the third new broadcast service launch following BS digital in 2000 and terrestrial digital broadcasting in 2003. Though the broadcasting industry faces challenging conditions, under the 4K8K broadcast slogan 'A Different World,' we will strive to enable many people to enjoy high-quality broadcasting ahead of the 2020 Tokyo Olympic and Paralympic Games."
Minister of Internal Affairs and Communications Masatoshi Ishida remarked, "This is the world's first 4K8K broadcast on such a large scale. To promote its adoption, we expect compelling programming, especially broadcasts that vividly convey sporting events with an eye toward 2020. The Ministry will also work on public awareness campaigns to build momentum and position Japan as a leader in high-definition broadcasting."
NHK President Ryoichi Ueda remarked, "I am delighted to welcome this new chapter in broadcasting history with you all. NHK's 8K broadcast is a world first, and we intend to continue playing a pioneering role. I urge everyone to watch the special programs in 4K/8K and experience their appeal firsthand."
Actress Kyoko Fukada, serving as the 4K/8K promotion character, appeared at the venue in a vibrant yellow dress.
Reflecting on her first year as ambassador, Fukada remarked, "It's been a whirlwind since I started," adding with a laugh, "I bought a 4K-compatible TV and installed a receiver at home, so my viewing setup is perfect!"
Ms. Fukada and broadcasting personnel took the stage for a countdown to the 10:00 AM broadcast start. When the start button was pressed, monitors on stage displayed the 4K8K programs, and all 17 channels certified by the Ministry of Internal Affairs and Communications began broadcasting simultaneously.
The four BS commercial broadcasters (4K) aired their joint project "We'll Show You Japan's Most Beautiful Images" at launch, followed by the relay program "The Great Railway: 16,000km Journey from Tokyo to Paris" on both the 1st and 2nd.
NHK BS4K broadcast the world's first live program from Antarctica right from the start, while also airing programs like "Louvre: Eternal Beauty" on BS8K.
With major events like the 2019 Rugby World Cup and the 2020 Tokyo Olympics and Paralympics on the horizon, significant market expansion is anticipated.
A-PAB Official Website: https://www.apab.or.jp/
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