Dentsu Inc., the Agricultural Data Collaboration Platform Council, and Keio University's SFC Research Institute co-hosted the forum event "Agri Life Hack 2018" in Tokyo on December 11.

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The text of the Dentsu Inc. news release distributed on December 4 is as follows.

December 4, 2018

― Launch of "Dentsu food(x)", a cross-organizational unit redefining people's activities and values surrounding food ―

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) will co-host the forum event "Agri Life Hack 2018" (Supported by the Ministry of Agriculture, Forestry and Fisheries) on December 11 at Tokyo Bellesalle Onarimon Tower, in collaboration with the Agricultural Data Collaboration Platform Council and Keio University SFC Research Institute.

In Japan, the aging population is reducing the workforce and increasing abandoned farmland, making stable food supply a critical policy issue. Meanwhile, overseas, growing populations are expanding food demand, creating a gap in food supply and demand between Japan and the world. Furthermore, as work styles evolve, "portfolio work"—a form of multiple employment that diversifies job risks—is increasing. This trend is driving growing demand for creating efficient and sustainable agricultural systems leveraging technology, as well as expanding distribution channels connecting domestic and international markets.

Therefore, recognizing that we have entered an era where we must not only respond to "Agriculture 4.0" (*1) but also redefine people's activities and values surrounding food with an eye toward the future, we have decided to host "Agri Life Hack 2018" in collaboration with relevant organizations.

This forum will introduce solution examples and concepts for building a smart food chain and discuss comprehensive challenges for the future spanning agriculture, logistics, sales, and consumption. For detailed information about this event, please visit the official website : http://agri-lifehack.com/.

Our company has consistently responded to these agricultural-centered societal shifts, driving smart agriculture initiatives through communication ideas and technology. Specifically, as a founding member of the "Agricultural Data Integration Platform Council" (commonly known as the WAGRI Council) (※2), planning and establishing rules for the "Website Contest for Agricultural High Schools and Colleges Nationwide," hosting "Digital Communication Seminars" focused on sixth industrialization and "Agriculture 4.0," and exhibiting concepts like "Agricultural Value in the Portfolio Work Era" and "Globally Competitive Japanese Brands through Regional Collaboration" at CEATEC 2018.

Furthermore, to continuously pursue the challenges identified in "Agri Life Hack 2018," we decided to launch the cross-functional internal organization "Dentsu food(x)" on December 1.

Moving forward, we will continue to envision and execute the co-creation of new agricultural solutions through "Agriculture × Technology."

■ "Agri Life Hack" Logo

※1: "Smart agriculture" refers to a systematized approach that connects the food chain using ICT, enabling efficiency and allowing even new entrants to expect average income.

※2: WAGRI is a coined term (WA + AGRI) born to spark innovation in agriculture. It represents an agricultural data platform becoming a "circle" (wa) that links diverse data and services, fostering greater harmony (wa) among various communities.

　 The Agricultural Data Integration Platform is a data platform designed to create an environment where those involved in agriculture can use data to challenge themselves to improve productivity and enhance management. The Council proposes, examines, and promotes the design, development, operation, and other aspects of the Agricultural Data Integration Platform, which possesses functions for data linkage, sharing, and provision. By utilizing the Agricultural Data Integration Platform, organizations and individuals aim to expand the utilization of agricultural data, enhance agricultural services, and contribute to information sharing among members and the creation of new services.
 

※3: Dentsu food(x) is a coined term embodying the will to solve all challenges related to food production, distribution, consumption, and more (i.e., the smart food chain).
 

End

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/1204-009658.html

Dentsu Inc., the Agricultural Data Collaboration Platform Council, and Keio University's SFC Research Institute co-hosted the forum event "Agri Life Hack 2018" in Tokyo on December 11.

― Launch of "Dentsu food(x)", a cross-organizational unit redefining people's activities and values surrounding food ―

※1: "Smart agriculture" refers to a systematized approach that connects the food chain using ICT, enabling efficiency and allowing even new entrants to expect average income.

※2: WAGRI is a coined term (WA + AGRI) born to spark innovation in agriculture. It represents an agricultural data platform becoming a "circle" (wa) that links diverse data and services, fostering greater harmony (wa) among various communities.

※3: Dentsu food(x) is a coined term embodying the will to solve all challenges related to food production, distribution, consumption, and more (i.e., the smart food chain). &nbsp;

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※3: Dentsu food(x) is a coined term embodying the will to solve all challenges related to food production, distribution, consumption, and more (i.e., the smart food chain).