Social issue

“Good for the environment” isn’t enough to drive action—The reality of consumer behavior and new corporate strategies

Here is an overview of the session titled “Sustainable Marketing in the Digital Age: Data Utilization and Communication to ‘Move’ Consumers” from the “10th Sustainable Brands International Conference 2026 Tokyo Marunouchi.”

Saori Kanno, Naoko Takatsu, Sonoko Tokai, Rie Takeshima, Nahoko Kikuchi

【Global】Accelerating Sustainability & Circular Economy [34/34]

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A Paradigm Shift in Education in the AI Era The Power of “Active Learning” in Tackling Questions with No Single Correct Answer

The “Active Learning: How About This?” Research Institute is celebrating its 10th anniversary. In this series, our members will share their discoveries and the changes they have observed through their involvement in education in a relay column format.

Masashi Okuma

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [7/7]

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A Society Co-Created with “RD Workers”

“RD Workers” refers to people who are working or seeking to work while living with a rare disease (Rare Disease). In this article, we introduce a creative project that tackles the theme of “Rare Diseases × Work.”

Tomohiko Yamanashi, Isamu Nishi, Takayuki Shigemitsu, Ikumi Toga

Taking on the Challenge of "Intractable Diseases × Work" Through Creativity [2/2]

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Happiness over efficiency! What kind of transformation did AI and creativity bring to the caregiving industry?

From left: Naofumi Kuroiwa, Chairman of the National Association of Small-Scale Multifunctional Home Care Providers; Takahiro Yamakoshi, Secretary General; and Motoki Kobashi of Dentsu Inc. As we enter a super-aging society, the shortage of personnel in the care sector is becoming increasingly severe. Frontline staff are too busy to find the time to document care records. Since care expertise cannot be articulated, operations...

Naofumi Kuroiwa, Takahiro Yamakoshi, Motoki Kobashi

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What is “RD Worker,” the buzzword of 2026?

“RD workers” are people who are working or seeking to work while living with a rare disease (Rare Disease). In this article, we introduce a creative project that tackles the theme of “Rare Diseases × Work.”

Ikumi Toga

Taking on the Challenge of "Intractable Diseases × Work" Through Creativity [1/2]

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Bottom-up and Top Commitment: dentsu Japan and Persol Discuss Promoting DEI by Embracing “Authenticity”

Through their DEI (Diversity, Equity & Inclusion) initiatives, the Persol Group and dentsu Japan aim to create an organization and society where every individual can thrive.Kyoko Kita, Executive Officer and Chief Gender Diversity Officer (CGDO) of the Persol Group and Chair of the Gender Diversity Committee, sat down for a conversation with Atsuko Kuchiba, who has been appointed Chief Diversity Officer (CDO) at dentsu Japan.

Kyoko Kita, Atsuko Kuchiba

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"Multi-Wellbeing Thinking" Spreading to the Next Generation. What Are Our Values Regarding Nature?

Researching the next generation’s values regarding nature. We present the findings of a quantitative survey and workshops conducted with university students, along with the insights into “multi-wellbeing” thinking that emerged from them.

Yuka Sawai, Yurika Mori, Ryutaro Kurisaka, Naoki Tanaka

Dentsu Inc. and the Fun Nature Positives [2/2]

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If Everyone in the World Were Named “Taro Yamada”

The “Active Learning: How About This? Research Institute” is celebrating its 10th anniversary. In this series, our members will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Honda Masahiro

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [6/7]

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How do you bring concepts and products that are too new to the public? We asked LIXIL.

LIXIL, a manufacturer of housing equipment and building materials, has exhibited at DESIGNART TOKYO three times to date. In each instance, rather than simply announcing new products, the company has consistently presented works that pose the question to society: “What should the homes of the future look like?” Why does LIXIL continue to unveil innovative new products and concept exhibits at DESIGNART TOKYO?Ryosuke Sakaki, Creative Director at Dentsu Inc., spoke with three LIXIL representatives: Takayuki Inoue, Head of the LHT Design Center; Tokuhiko Nagase, Project Leader of the bathtope project; and Makito Omori, who leads the “aq.” custom bath brand in the Bathroom Business Development Department.

Takayuki Inoue, Tokuhiko Nagase, Makito Omori, Sakaki Ryosuke

The Future Envisioned by DESIGNART × Dentsu Inc. [3/3]

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What is this new mechanism for driving the regional economy, starting with disaster prevention?

Ten organizations, including Tokio Marine & Nichido and The 77 Bank—which have signed comprehensive partnership agreements with Sendai City—are participating in “Xross Innovation BOSAI.” Dentsu Inc., together with Sendai City and Tokio Marine & Nichido, is responsible for the consortium’s operational management. With Sendai City taking the lead, Tokio Marine & Nichido and...

Kyoko Suzuki, Masato Hayasaka, Asami Azuma, Miura Teruhiko

The Power of Co-Creation to Revolutionize Disaster Preparedness—A Sendai-Based Project Shaping the World's Future— [2/2]

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Children’s Perspective Lab Signs Partnership Agreement with Toyota City to Promote Child-Friendly Community Development

Based on the concept of “adults becoming children,” Dentsu Inc.’s specialized organization, the “Children’s Perspective Lab”—which conducts cross-group research within the domestic Dentsu Group from the perspective of children themselves—signed a “Partnership Agreement on Providing Opportunities to Experience Children’s Perspectives for the Promotion of Child-Friendly City Development” with Toyota City, Aichi Prefecture, on Thursday, April 16.

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[Call for Participants] A two-day event tackling social issues: "The 5th Beyond Conference 2026" to be held on May 15–16

and Beyond Company (aBC, Secretariat: ETIC.) will hold the “5th Beyond Conference 2026” over two days, Friday, May 15 and Saturday, May 16, at the Toranomon Hills Forum and Glass Rock in Tokyo.

Offline (虎ノ門ヒルズ)
[2026/05/16]

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ADFEST 2026: How to Unleash “Unseen Creativity,” as Discussed by Naoki Tanaka, CCO of Dentsu Lab

At “ADFEST 2026,” one of the largest advertising festivals in the Asia-Pacific region, held in Pattaya, Thailand, from March 19 to 21 this year, Naoki Tanaka, Chief Creative Officer of Dentsu Lab, delivered a presentation titled “Designing Inclusive Futures: Un...

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Six female sales professionals share the barriers they have overcome. "Work-Life Balance NEXT Project"

On Tuesday, March 17, 2026, the International Women’s Day Special Event, “Hearing from Female Sales Professionals: The 5 Barriers and My Work-Life Balance NEXT,” was held at the Dentsu Inc. Headquarters Building. This event was held as part of the “Work-Life Balance NEXT Project” promoted by Dentsu Inc.

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JR Hokkaido is connecting the dots of its DEI initiatives.

From left: Naoya Tanaka and Mayumi Teraoka of Dentsu Hokkaido Inc., and Akira Masuyama of Dentsu Inc. This series interviews individuals and organizations practicing “DEI communication” to learn how they cultivate a DEI mindset accompanied by literacy and action. In this installment, we present the case of Hokkaido Railway Company (hereinafter JR Hokkaido). As an infrastructure provider, passenger...

Naoya Tanaka, Mayumi Teraoka, Akira Masuyama

#DEI Communication [5/5]

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