Social issue

It’s not just about people watching us play. The value of sports as a form of social contribution

“Sports Future Research Notes” explores the “value of sports” from both qualitative and quantitative perspectives. In this installment, we feature women’s basketball player Moeko Nagaoka and Momoka Kamino, a public relations representative for the Women’s Basketball Japan League (W League). Together with Keigo Muto, a researcher at the Sports Future Research Institute, they reflect on the activities of the “Children’s Future Project,” which aims to bring smiles to children facing illness or disabilities and their families through the power of sports.

Moeko Nagaoka, Momoka Kanno, Keigo Muto

Visualizing the value of sports. "Sports Future Research Notes" [6/6]

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[Children’s Perspective Lab] When we delved deeper into children’s sense of smell, we found it to be far more profound than we imagined— it was a real eye-opener!

Why do children react to smells that adults can’t detect? In this installment, we took a closer look at children’s sense of smell.

Ena Miyaura, Fumiko Ishida, Kumiko Ota, Kazunari Higashihara

Children's Perspective Lab Report [15/15]

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“Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

On Tuesday, June 16, 2026, “Tsunagaru PRIDE 2026”*1 was held, organized by the Tsunagaru PRIDE Secretariat at Dentsu Japan. This year marks the fifth iteration of the event since its launch in 2022. The theme was “How should companies address and respond to LGBTQ+ issues?”

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Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum

On June 16, 2026, DENTSU CORPORATE ONE INC. held the “Advertising Elementary School 20th Anniversary Forum.” Launched in 2006, the Advertising Elementary School has been developed as an educational program that nurtures children’s “thinking skills” and “communication skills” through the process of creating advertisements. Marking its 20th anniversary...

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Between “Don’t Disrupt the Harmony” and “Express Your Individuality”

The “Active Learning: How About This? Research Institute” is celebrating its 10th anniversary. In this series, each member will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Kirillova Nadezhda

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [9/9]

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[Call for Ideas] “DREAM JAPAN PROJECT 2026”: Creating the Future Together with Students and Companies

“DREAM JAPAN PROJECT 2026,” organized by Dentsu Inc. (Sodejin), is calling for ideas from students nationwide to solve social issues that will lead to a happier future for themselves.Entries can be as short as 200 characters. The grand prize winner will receive 100,000 yen, and some outstanding entries will receive support to help bring their ideas to life. The submission period runs from Wednesday, July 1, until 5:00 PM on Monday, August 31.

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“Editorial Intelligence” Is Transforming Companies! Kobunsha Dokucho Research Institute’s “Face-to-Face” Data Strategy

Focusing on the initiatives of Kobunsha Dokucho Research Institute, I will discuss how to extend the “editorial expertise”—the ability to articulate readers’ true feelings, cultivated by publishers over many years—into marketing functions.

Sayaka Hara, Shinichiro Takano, Matsubara Erika

Unlocking a Publisher's Potential Through Keywords [6/6]

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dentsu DEI innovations Releases the 2026–2027 Edition of the Ally Action Guide, Incorporating Findings from the “LGBTQ+ Survey 2026”

dentsu DEI innovations (formerly Dentsu Diversity Lab) has released the “LGBTQ+: Learn, Reflect, Act—Ally Action Guide 2026–2027” as a free, reusable digital book.Based on data from the “LGBTQ+ Survey 2026” conducted by Dentsu Japan, as well as the voices of LGBTQ+ individuals and allies, this guidebook provides a concrete and easy-to-understand summary of actions to support the LGBTQ+ community.

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What is “DEI CARD,” a tool for learning about DEI and simulating creative thinking?

How can the creative team at Dentsu Inc. contribute to the ever-evolving field of CX (Customer Experience)? “Monthly CX” is a series of articles written by members of Dentsu Inc.’s dedicated CX division, the “CXCC” (Customer Experience Creative Center)...

Yuko Katsumata, Toru Suwa, Monthly CX Editorial Department

Monthly CX [39/39]

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Participant Report: “The ‘How About This?’ Style New Employee Training Method”

The “Active Learning: How About This?” Research Institute is celebrating its 10th anniversary. In this series, each member will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Tomochika Tobita

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [8/9]

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A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”

“Ignite Your Love for the Region” is a series that explores the ambitious initiatives and underlying motivations of the “people” who love their communities, bring out their charm, and revitalize them. The first installment focuses on the collaboration project between “Kingdom” (published by Shueisha)—which has been generating significant buzz in the media and on social media—and Saga Prefecture: “Kingdom × (Running) Saga Prefecture ~Don’t Let Saga’s Fire Go Out!~”(January–September 2026), which has generated significant buzz in the media and on social media. We spoke with Masataka Ikeda of “Saga Surprise!” in the Public Relations and Public Affairs Division of Saga Prefecture’s Policy Department, as well as Creative Planners Daiki Yamada and Takafumi Nakahara from Dentsu Kyushu Inc.

Masataka Ikeda, Daiki Yamada , Takafumi Nakahara

Ignite a passion for your community [1/1]

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“Good for the environment” isn’t enough to drive action—The reality of consumer behavior and new corporate strategies

Here is an overview of the session titled “Sustainable Marketing in the Digital Age: Data Utilization and Communication to ‘Move’ Consumers” from the “10th Sustainable Brands International Conference 2026 Tokyo Marunouchi.”

Saori Kanno, Naoko Takatsu, Sonoko Tokai, Rie Takeshima, Nahoko Kikuchi

【Global】Accelerating Sustainability & Circular Economy [34/34]

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A Paradigm Shift in Education in the AI Era The Power of “Active Learning” in Tackling Questions with No Single Correct Answer

The “Active Learning: How About This?” Research Institute is celebrating its 10th anniversary. In this series, our members will share their discoveries and the changes they have observed through their involvement in education in a relay column format.

Masashi Okuma

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [7/9]

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A Society Co-Created with “RD Workers”

“RD Workers” refers to people who are working or seeking to work while living with a rare disease (Rare Disease). In this article, we introduce a creative project that tackles the theme of “Rare Diseases × Work.”

Tomohiko Yamanashi, Isamu Nishi, Takayuki Shigemitsu, Ikumi Toga

Taking on the Challenge of "Intractable Diseases × Work" Through Creativity [2/2]

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Happiness over efficiency! What kind of transformation did AI and creativity bring to the caregiving industry?

From left: Naofumi Kuroiwa, Chairman of the National Association of Small-Scale Multifunctional Home Care Providers; Takahiro Yamakoshi, Secretary General; and Motoki Kobashi of Dentsu Inc. As we enter a super-aging society, the shortage of personnel in the care sector is becoming increasingly severe. Frontline staff are too busy to find the time to document care records. Since care expertise cannot be articulated, operations...

Naofumi Kuroiwa, Takahiro Yamakoshi, Motoki Kobashi

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