Social issue

The Challenge of the Minato Ward × LAVENDER RING Co-creation Project: "High School Student Idea Festival"

Cancer is a "common" disease affecting one in two Japanese people. While information on treatment and prevention is increasingly available, lingering prejudice remains an area where understanding for those affected has yet to advance. "LAVENDER RING" is...

北野澤 昴 , Seri Takishima, Kyoko Fukuda

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Sendai City's Vision for the Future of Global Disaster Prevention

The operational management of "Xross Innovation BOSAI" is handled by Sendai City, Tokio Marine & Nichido Fire Insurance, and the Dentsu Group. On August 28, 2025, Sendai City took the lead, joining hands with Tokio Marine & Nichido and the Dentsu Group to launch "Xross Innovation BOSAI"...

Takashi Kamikura, Teruhisa Yagisawa, Miura Teruhiko, Naonori Shibuya, Yukino Sumida

The Power of Co-Creation to Revolutionize Disaster Preparedness—A Sendai-Based Project Shaping the World's Future— [1/1]

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Common Ground Between Education and Business Revealed Through a Decade of Evolution

The Active Learning: How About This? Research Institute celebrates its 10th anniversary. In this series, members will share discoveries and changes they've observed through their educational work in a relay column format.

Chihiro Noda

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [2/2]

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The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.

The international climate change conference "COP30" was held in Belém, Brazil, in November 2025.Held near the Amazon, COP30 brought together diverse stakeholders from around the world—government officials, businesses, and civil society organizations. At SHIBUYA COP, held after COP30, participating companies discussed what unfolded on the ground and what insights attendees brought back.

Takashi Araki

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What's the Difference Between "Praise" and "Recognition"?

Celebrating its 10th anniversary, the Active Learning "What About This?" Research Institute. In this series, members will share discoveries and changes they've observed through their involvement in education in a relay column format.

Megumi Tatebayashi

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [1/2]

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Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

This series explores the wonderful relationship between marketing and sustainability through teamwork. This installment introduces the "Circular Economy (CE) Lab," an experiential event hosted by the Ministry of Economy, Trade and Industry at the Osaka-Kansai Expo (EXPO Messe "WASSE"). Circular...

Yuka Sawai, Yurika Mori, Hiroki Nagakawa

The Good Relationship Between Marketing and Sustainability [3/3]

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Spreading the Culture of "Living Like a Local" in the Japanese Market Too: A Decade of Close Collaboration with Airbnb

Mr. Jinichi Yano, Dentsu Inc. Business Producers Division 20, who has accompanied Airbnb as a partner Seven years have passed since the implementation of the Residential Lodging Business Act (New Minpaku Law). While terms like "minpaku" and "homesharing" are commonplace today, establishing them required fostering a new industry, a new culture...

Jinichi Yano

Taking on the Japanese Market! What's the Success Formula for Foreign Companies? [2/2]

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LGBTQ+ and Advertising Expression: Insights for Better Creativity from Guideline Implementation

As part of its efforts to promote LGBTQ+ inclusion in the advertising industry, dentsu Japan released the guidebook "Advertising and LGBTQ+" for advertising creators in June 2025. This guideline addresses considerations for diverse sexual minorities in advertising expression, as well as...

Yoko Iinuma, Yu Sugiyama

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February 2026 Trend Words

In an era often defined by division and uncertainty, a quiet movement is spreading: one that seeks to restore hope and a sense of understanding through "systems" and "stories."DeSci, often called the democratization of research funding, approaches the very method of conducting scientific research. "Feel-good fiction" is gaining support as a reading experience in our stress-filled society. And "mockumentaries," which blur the lines between reality and fiction, are strengthening their presence as expressions that renew the forms of immersion and empathy. This month, we focus on five keywords to sharpen your business and creative sensibilities.

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Making children with Down syndrome global stars. The challenge of dance school "Love Junkies."

From left: Anna Makino, Representative of LOVE JUNX; Haruko Arahara, Dentsu Inc. This series explores how individuals and organizations practicing "DEI communication" cultivate a DEI mindset accompanied by literacy and action. This time, we feature LOVE JUNX (hereafter, Love...), a dance school for people with Down syndrome.

Anna Makino, Haruko Arahara

#DEI Communication [4/4]

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What social action requires is the power to elevate ideals into everyday corporate activities.

We asked Koichi Kaneda, Chair of the Selection Committee for the Dentsu Inc. Advertising Award SDGs Special Prize, and committee member Shiro Oguni to share key points to keep in mind regarding corporate social action, drawing on their own experiences.

Koichi Kaneda, Shiro Oguni

Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize [7/7]

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How can we communicate "sustainability" as a value in fashion?

In May 2024, ITOCHU Fashion System launched the general incorporated association Re-Creation to "visualize" sustainability in the fashion industry and present it to society as a trustworthy system. This project aims to...

Hidekazu Hosokawa, Keisuke Era, Tetsuya Yamashita, Ikumi Toga

The "New Standard" for Sustainable Fashion [2/2]

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Elevation Space creates the path home from space.

A company specializing in "the return journey from space" is based in Sendai City. It's ElevationSpace, a space startup originating from Tohoku University. Anticipating the demand following the impending retirement of the International Space Station (ISS) in 2030, they launched their venture in 2021. Small, unmanned...

Ryohei Kobayashi, Sasagawa Makoto

People who bring NEXT and NEW to society. Seed Growth Team [4/4]

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Dentsu Inc. Mental Health Lab's Challenge: Reaching Out to Non-Parties

Illustration: Haruka Watanabe (Mental Health Lab / Dentsu Inc. Graphic Recording Lab) At Dentsu Inc., employees who have personally experienced mental health challenges, supporters, and those studying psychology at universities or elsewhere came together voluntarily. This led to the launch of the "Dentsu Mental Health Lab" in 2021.

Mental Health Lab, Nao Takemoto, Susumu Namikawa, Haruka Watanabe

How We All Want to Approach Mental Health Together [3/3]

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Catch the "Signs"! Aiful's Digital Marketing

From left: Dentsu Inc.'s Ogata Shinshi, Aiful's Okada Shunpei Aiful, a non-bank lender that pioneered DX within the industry and achieved significant business growth. Upholding principles like "expanding customers' life choices" and "eliminating negative emotions from society," the company consistently addresses consumers' "funding needs" appropriately...

Shunpei Okada, Shinji Ogata

Not just advertising! Dentsu Inc. professionals who run alongside companies and businesses [3/4]

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