Building People-Friendly Hospitals: Bringing a Fresh Perspective to the Healthcare Industry
Due to labor shortages and changes in the social environment, the healthcare sector is currently facing numerous challenges, including the recruitment of staff.Dentsu Inc. has launched the “dentsu hospital project” to work alongside hospitals in addressing various challenges within the healthcare industry. In this article, we spoke with representatives from Shonan Kamakura General Hospital, the Ishinkai Corporate Secretariat, and Yao Tokushukai General Hospital—all of whom have collaborated with us on these initiatives—about their challenges in securing staff, their reasons for taking on new initiatives, and the significance of Dentsu Inc.’s support in solving these hospital challenges.
山本 将介, Yosuke Otsubo, Noriyuki Ashihara, Hiroyuki Ueda, Monoko Nabeshima, Masaaki Inoue, Chikako Shibayama