Social issue

Spotted in Kushiro! How to Create a “Kuse-Vision” to Kickstart Regional Revitalization

In this series, three “eccentric” planners from Dentsu Inc.—who have been involved in numerous regional revitalization initiatives—propose a new approach centered on “Regional Quirks.” In this installment, we worked with community development leaders in Kushiro, Hokkaido, to outline the city’s “Quirk Vision.”

Toshiaki Morio, Miyazaki Nobu, Takuya Kagata

Local "quirks" hold the key! How to build sustainable regional economies [7/7]

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What Sports Can Do to Help Realize a Society of Well-Being

“Sports Future Research Notes” is a series that explores the “value of sports” from both qualitative and quantitative perspectives. In the sixth installment, we feature Miho Takagi, a speed skater who retired from active competition in April 2026. Director Kuniko Ohinata and Researcher Fumikazu Katsumi of our institute spoke with her about everything from her first encounter with sports to her current interest in “the relationship between sports and the brain.”

Miho Takagi, Dai-Nichi Co., Ltd. Ohinata Kuniko, Bunichi Katsumi

Visualizing the value of sports. "Sports Future Research Notes" [7/7]

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From “Consideration” to “Fulfilment”: How IT Companies and Manufacturers Are Tackling Human Capital Management That Harnesses Unique Abilities

This series, produced by “noiro”—a neurodiversity project launched by volunteers within the Dentsu Group—delves into the realities of companies putting neurodiversity into practice.In this installment, we present the second part of a roundtable discussion featuring Isao Miyaji of Omron, Ai Kitagawa and Masashi Oizumi of SHIFT, moderated by noiro members Hidemitsu Kitamoto (Dentsu Inc.) and Yukari Arai (DENTSU SOKEN INC.).

Ai Kitagawa, Masashi Oizumi, Isao Miyaji, Yukari Arai, Hidemitsu Kitamoto

The brain's many facets, the brain's many forms. Embark on a journey of neurodiversity. [5/5]

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How do SHIFT and Omron identify “unconventional talent with no prior experience”? Designing an environment that harnesses the potential of the “individual”

This series, produced by “noiro”—a neurodiversity project launched by volunteers within the Dentsu Group—explores the real-world practices of companies implementing neurodiversity.In this installment, we present the first part of a roundtable discussion featuring Mr. Isao Miyaji of Omron, Ms. Ai Kitagawa and Mr. Masashi Oizumi of SHIFT, moderated by noiro members Mr. Hidemitsu Kitamoto (Dentsu Inc.) and Ms. Yukari Arai (DENTSU SOKEN INC.).

Ai Kitagawa, Masashi Oizumi, Isao Miyaji, Yukari Arai, Hidemitsu Kitamoto

The brain's many facets, the brain's many forms. Embark on a journey of neurodiversity. [4/5]

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LGBTQ+ 2026 Survey—The Key to Moving Beyond “Thinking You Understand” Is Realistic Imagination

The “LGBTQ+ Survey 2026,” conducted by Dentsu Inc., analyzed not only the attitudes and experiences of the LGBTQ+ community but also the attitudes, knowledge, and behaviors of the non-LGBTQ+ population. In this series, we will analyze the latest survey results from various perspectives. In this first installment, we will introduce the main topics of the “LGBTQ+ Survey 2026.”

Ryo Morita, Kahori Kishimoto

LGBTQ+ Survey 2026 [1/1]

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“Emotions” and “Contradictions” Discovered Through Dialogue with Healthcare AI Personas

In the second installment of this series, we utilized Dentsu Inc. Healthcare Team’s “Wellness 10,000 Survey” (see survey overview here) to introduce the characteristics of eight consumer types grouped based on their health awareness and health behaviors. Cluster analysis allows people to imagine, “Which type am I?” or “...

Takizawa Naho, Jiang Wanqing

The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings [3/3]

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What Is “Digital Ethics” for Realizing a Healthy Information Space?

Social media, video platforms, apps, and other aspects of the digital information space have become an indispensable part of our daily lives. At the same time, however, issues that undermine the credibility of this information space—such as fake news, misinformation, defamation, and clickbait ads—are becoming increasingly serious. In this second installment of the series, we’ll explore the Constitution, media...

Megu Ensaka, Eijiro Mizutani, Tamami Obuchi

A Space for Collective Thought [2/2]

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It’s not just about people watching us play. The value of sports as a form of social contribution

“Sports Future Research Notes” explores the “value of sports” from both qualitative and quantitative perspectives. In this installment, we feature women’s basketball player Moeko Nagaoka and Momoka Kamino, a public relations representative for the Women’s Basketball Japan League (W League). Together with Keigo Muto, a researcher at the Sports Future Research Institute, they reflect on the activities of the “Children’s Future Project,” which aims to bring smiles to children facing illness or disabilities and their families through the power of sports.

Moeko Nagaoka, Momoka Kanno, Keigo Muto

Visualizing the value of sports. "Sports Future Research Notes" [6/7]

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[Children’s Perspective Lab] When we delved deeper into children’s sense of smell, we found it to be far more profound than we imagined— it was a real eye-opener!

Why do children react to smells that adults can’t detect? In this installment, we took a closer look at children’s sense of smell.

Ena Miyaura, Fumiko Ishida, Kumiko Ota, Kazunari Higashihara

Children's Perspective Lab Report [15/15]

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“Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

On Tuesday, June 16, 2026, “Tsunagaru PRIDE 2026”*1 was held, organized by the Tsunagaru PRIDE Secretariat at Dentsu Japan. This year marks the fifth iteration of the event since its launch in 2022. The theme was “How should companies address and respond to LGBTQ+ issues?”

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Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum

On June 16, 2026, DENTSU CORPORATE ONE INC. held the “Advertising Elementary School 20th Anniversary Forum.” Launched in 2006, the Advertising Elementary School has been developed as an educational program that nurtures children’s “thinking skills” and “communication skills” through the process of creating advertisements. Marking its 20th anniversary...

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Between “Don’t Disrupt the Harmony” and “Express Your Individuality”

The “Active Learning: How About This? Research Institute” is celebrating its 10th anniversary. In this series, each member will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Kirillova Nadezhda

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [9/9]

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[Call for Ideas] “DREAM JAPAN PROJECT 2026”: Creating the Future Together with Students and Companies

“DREAM JAPAN PROJECT 2026,” organized by Dentsu Inc. (SODEJIN), is calling for ideas from students nationwide to solve social issues that will lead to a happier future for themselves.Entries can be as short as 200 characters. The grand prize winner will receive 100,000 yen, and some outstanding entries will receive support to help bring their ideas to life. The submission period runs from Wednesday, July 1, until 5:00 PM on Monday, August 31.

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“Editorial Intelligence” Is Transforming Companies! Kobunsha Dokucho Research Institute’s “Face-to-Face” Data Strategy

Focusing on the initiatives of Kobunsha Dokucho Research Institute, I will discuss how to extend the “editorial expertise”—the ability to articulate readers’ true feelings, cultivated by publishers over many years—into marketing functions.

Sayaka Hara, Shinichiro Takano, Matsubara Erika

Unlocking a Publisher's Potential Through Keywords [6/6]

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dentsu DEI innovations Releases the 2026–2027 Edition of the Ally Action Guide, Incorporating Findings from the “LGBTQ+ Survey 2026”

dentsu DEI innovations (formerly Dentsu Diversity Lab) has released the “LGBTQ+: Learn, Reflect, Act—Ally Action Guide 2026–2027” as a free, reusable digital book.Based on data from the “LGBTQ+ Survey 2026” conducted by Dentsu Japan, as well as the voices of LGBTQ+ individuals and allies, this guidebook provides a concrete and easy-to-understand summary of actions to support the LGBTQ+ community.

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