Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
The "Parasports Promotion Network" has begun its activities.
On November 22, Dentsu Inc. and Dentsu Public Relations (DPR) established the "Parasports Promotion Network" (ParaNet) to support the tournament operations and public relations activities of parasports organizations. Prior to commencing activities, an explanatory meeting was held in Tokyo on the 30th of the same month.
In recent years, while understanding and support for para sports in Japan have been growing, significant challenges remain for further popularization and development, including funding and human resources.
Against this backdrop, ParaNet will support national para sports federations (NFs) with an eye toward 2020 and beyond.
Going forward, it aims to expand its network by inviting companies and organizations that share its vision to join as members.
Its slogan is: "Stronger Para Sports Make Japan's Future More Resilient."
The Chairperson is Olympian Naoko Takahashi (Director of the Japan Association of Athletics Federations, among other roles), and the Vice Chairperson is Paralympian Kuniko Ohinata (Director of the Japan Sports Association for Persons with Disabilities, among other roles).
Four members attended the briefing session: Director and Secretary General Yutaka Hirayama (Dentsu Inc.), Public Relations Planning Department Manager Hideki Matsumura (DPR), Event Operations Planning Department Manager Yusuke Kazama (Dentsu Inc.), and General Affairs Planning Department Manager Yuki Saotome (Dentsu Inc.). They discussed operations, organizational structure, and future plans.
Paranet's main operations fall into two broad categories: "Event Management Support" and "Public Relations Support."
For Games operations, it supports enhancing the overall appeal of the Games beyond just the competitions. This includes producing venue presentations, creating tools and goods for competition rules and athlete introductions, and facilitating fan and sponsor meet-and-greets and experience events.
For PR support, the team assists NF's PR staff in responding effectively to media expectations.
Specifically, this includes setting up consultation desks, conducting PR lectures, and providing media training.
Additionally, we launched the "Parasports Database" portal site, providing one-stop access to information needed by the media, including athlete profiles, official records, and competition overviews.
Parasports Network will conduct surveys and individual interviews with National Federations (NFs) and plans to decide on the first competition to receive support in February 2019.
Although Paranet is a temporary organization established with the 2024 Paris Olympics and Paralympics in mind, it will review its business plan that same year and consider continuing its operations.
Official website: http://paranet.jp/
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