Suntory Coffee "BOSS" At a turning point in the era, an unconventional collaboration video featuring Pistol Takehara × vending machines released.

On April 23, Suntory Beverage & Food International released the "Vendor Story" edition (90 seconds) of its Suntory Coffee "BOSS" web video, featuring singer Pistol Takehara, on Suntory's official YouTube channel. https://www.youtube.com/watch?v=sqM9Inp038g

Since its launch in 1992, BOSS has been a beloved long-selling brand, cherished as "the working person's partner." Marking this significant milestone, Suntory produced and released a web video celebrating BOSS's journey alongside the Heisei era.

In the video, Takehara passionately performs the globally beloved classic "MY WAY" with guitar accompaniment. The imagery shows a vending machine appearing behind Takehara, gradually overlapping with him until they become one. Combined with narration by a woman personifying the vending machine, the video conveys BOSS's message of continuing to support working people, even as times change.
The tagline reads: "Until next time, somewhere along the road."
The video was directed by Satoshi Kawaragi, one of Japan's leading commercial directors, who also helmed the first BOSS TV commercial (featuring Eikichi Yazawa).

Takahara, who has captivated audiences not only in live houses and halls but also through street performances since his debut, and the vending machine that provides BOSS at any time. While an unusual collaboration, their shared desire to "deliver comfort to the diverse people passing by on the streets" is felt precisely because of the simple composition.