"JA Mutual Aid" Kasumi Arimura appointed as Life Advisor
JA Kyosai Ren (National Federation of Agricultural Cooperative Associations) began airing a TV commercial titled "First Visit" featuring actresses Kasumi Arimura and Minami Hamabe on April 22.
In the commercial, Arimura plays the role of a Life Advisor who recently joined JA Kyosai.
The night before her first client visit, she imagines the interaction with the client by drawing a face on her finger, playing both roles: "You're right, I'll go with this coverage," "Yes! Leave it to me."
Saying "I should probably go to bed now," she ironed a handkerchief, showing her fresh-faced innocence. Over this scene, narration from her younger sister (Hamabe) overlays: "My big sister got a job at JA Mutual Aid." Arimura encouraged herself, "I'm capable. I can do this. I'll do my best. Okay!" before going to bed.
The next day, Arimura heads to her client's home. She presses the doorbell and waits nervously until the customer appears. Over this scene comes the narration: "Hang in there, big sis. I won't tell you yet." The spot ends with a shot of Arimura smiling and greeting the customer as the door opens.
The song used is "Taiyo" (Sun), distributed to fan club members by the music group Ikimono Gakari upon their return to activity, employed as the tie-up song.
Regarding the commercial, Arimura commented, "The cinematic atmosphere with its narrative quality is striking. I hope viewers notice the contrast in my expressions between indoors and outdoors."
The official website ( https://www.ja-lifeadvisor.jp/ ) features the commercial and behind-the-scenes footage.
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