Japan Coca-Cola Announces Tokyo Olympic Torch Runner Open Recruitment Campaign

Japan Coca-Cola, the Presenting Partner of the Tokyo 2020 Olympic Torch Relay, will launch its "Olympic Support Campaign" nationwide starting June 17, coinciding with the start of its summer campaign. This campaign allows applicants to enter the torch runner recruitment and win event support merchandise.
Ahead of this, a campaign launch event was held in Tokyo on the 10th.

Kazufumi Watanabe, General Manager of Marketing, stated that with 412 days remaining until the Tokyo Olympics and 290 days until the torch relay begins at J-Village in Fukushima, "We want to further strengthen our bonds with consumers in the Olympic year next year. We aim to engage people nationwide during the torch relay, which will visit all 47 prefectures starting March 26, and share the excitement together during the Games themselves."
He also introduced the company's longstanding relationship with the Olympics and the Torch Relay, noting, "For over 90 years, we have undertaken various initiatives to ensure the Games remain an irreplaceable memory for Olympic fans and athletes." He expressed enthusiasm for continuing to contribute to the Olympics.

Kosuke Kitajima, former swimming medalist and Chief Olympic Officer at the company, commented on Tokyo hosting the Olympics for the first time in 56 years: "As an Olympian, I'm excited and looking forward to it now. Japanese athletes are winning more medals, making this a Games that will capture the attention of both Japan and the world." Regarding the public recruitment campaign for torchbearers, he shared his own experience, saying, "You can feel the joy of running with the torch and help build excitement for the Olympics together. I really hope you seize this opportunity," encouraging applications.