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The 5th JACE Event Awards: Grand Prize - Minister of Economy, Trade and Industry Award (Event Grand Prize) for "MR Museum in Kyoto"
The Japan Association for the Promotion of the Event Industry (JACE) held the 5th JACE Event Awards Presentation and Ceremony at Hotel Gajoen Tokyo in Meguro Ward on June 12.
This award system honors outstanding events from Japan and abroad. This year, eight Excellence Awards (category awards) were selected from 171 domestic and international entries held in 2018. From these, the "Grand Prize: Minister of Economy, Trade and Industry Award (Japan Event Grand Prize)" and the "Event Professional Award" were determined by votes from certified Event Business Managers. The "Grand Prize: Minister of Economy, Trade and Industry Award (Japan Event Grand Prize)" was awarded to "MR Museum in Kyoto" (Organizers: Head Temple Kenninji of the Kenninji School of Rinzai Zen Buddhism, hakuhodo-VRAR). The "Event Professional Award" went to "MOVE: The Exhibition Where You Become a Creature" (Organizer: MOVE: The Exhibition Where You Become a Creature Production Committee).
"MR Museum in Kyoto" is a project developed as a digital transformation of cultural assets, featuring the Head Temple Kenninji and the national treasure "Fūjin Raijin Zu Byōbu" (Wind and Thunder Gods Screen). It enables viewing of the Wind and Thunder Gods Screen, painted over 400 years ago, through MR (Mixed Reality). It gained attention as an event offering an entertaining way to experience the background stories behind the paintings, attracting many visitors. Its potential as a new initiative capable of transforming the future of museums and art galleries was highly evaluated.
At the award ceremony, Shundo Asano, a monk from the head temple Kenninji, took the stage as a representative. He expressed his delight, stating, "This was a new initiative using Microsoft's HoloLens device, and I also had the honor of participating as a storyteller. I hope this technology will continue to be utilized in various cultural projects."
The "MOVE: Become a Creature" exhibition, selected for the Event Professional Award, is an exhibition where visitors can experience the wisdom and techniques of living creatures through their five senses. It is based on the content and worldview of "MOVE," a new type of illustrated book that links with a video DVD. It aims to teach biodiversity and understanding of others through the experience of "becoming a creature." It was recognized for its innovative concept of swapping the perspectives of observer and observed, and for translating the idea to a child's experiential level, making the sensory experience possible.
At the award ceremony, Dentsu Live Inc.'s Naoya Tsukamoto expressed his joy at the win and shared his vision: "This exhibition, which began in Tokyo, has been held in Osaka, Taipei, and Kaohsiung in Taiwan, and we plan to hold it in Hong Kong next. We hope it will spread from Asia to the world."
The winning entries and organizers for each award are as follows (honorifics omitted). Details for each award can be viewed on the JACE website.
【Grand Prize - Minister of Economy, Trade and Industry Award (Japan Event Awards)】
MR Museum in Kyoto (Kenchiji Temple, Head Temple of the Rinzai School Kenchiji Sect; hakuhodo-VRAR)
※Also received the "Transcending Time and Space Art Award" as a category award
【Event Professional Award】
MOVE: The Exhibition Where You Can Become a Creature (MOVE: The Exhibition Where You Can Become a Creature Production Committee)
※Also received the "Children's Empathy Award" as a category award
【Green Sea Turtle's Tear Award】
"OGASAWARA 50 COLORS" Ogasawara Colors Exhibition (Ogasawara Islands Return 50th Anniversary Commemorative Project Executive Committee)
【Sound Sensibility Update Award】
Yoichi Ochiai × Japan Philharmonic Project (Vol.1 Concerts You Don't Listen To With Your Ears, Vol.2 Metamorphosing Concerts) (Japan Philharmonic Orchestra)
【Urban Sports Award】
CHIMERA GAMES (CHIMERA Project Executive Committee [CHIMERA Union])
【Fan-tastic Award】
Sense Your Aroma Gallery (Lion)
【Event Restoration Award】
The 24th Haruhi Procession (Honmaru Network)
【Light and People Creation Award】
Lantern Festival (Kihoku Town Lantern Festival Executive Committee)
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