Shugo Yanaka's business book "The Strongest Jomon-Style Business: Four Principles for Creating Innovation" is now on sale.
Business producer and creative director Shugo Yanaka's business book "The Strongest Jomon-Style Business: Four Principles for Creating Innovation" was released on August 23rd.
Mr. Yanaka encountered the Jomon culture 15 years ago at the Sannai-Maruyama Site in Aomori, gaining inspiration to apply the wisdom of the Jomon era, spanning over 10,000 years, to business. This book systematizes that concept into a Jomon-Yayoi binary framework. It is a "business theory" that generates innovation, a "career theory" that transforms work styles, and a "practical philosophy" for grasping new ways of living.
Yanaka states, "At this critical juncture for global future choices, I wrote this book believing that 'remembering' the wisdom our Jomon ancestors spun over 10,000 years could instantly transform the world. Install the innovator's mindset to work more freely and with greater excitement in business settings! And create a positive society where people and nature coexist in harmony! I have generously shared this 'secret'."
The author, a business producer who teaches at business schools (MBA), has crafted this into a practical guide immediately applicable in the business world.
Table of Contents
Prologue: How Jomon People Inspire Modern Humans
Chapter 1: Applying Jomon-Era Wisdom to Business
Chapter 2: Principle (1) Letting Go of Business Plans
Chapter 3: Principle (2) Escape Competition with Other Companies
Chapter 4: Principle (3) Rethinking Overemphasis on Compliance
Chapter 5: Principle (4) Stop Expecting Returns
Chapter 6: The Jōmon × Yayoi Twin Drive
【Author Profile】
Dean and Professor, Global Management Department, Faculty of Business Administration, BBT University; Social Business Producer; CEO, Velvet & Company Inc.
Born in Shizuoka Prefecture. Graduated from Keio University's Faculty of Policy Management; completed Master's programs at Keio University's Graduate School of Policy and Media Studies and the University of Tokyo's Graduate School of Engineering, Department of Urban Engineering. After working in NGO/NPO management, the Matsushita Institute of Government and Management (a public interest incorporated foundation), and the foreign strategic consulting firm Booz Allen Hamilton, assumed current position. Launched INSPIRE, Japan's largest regional revitalization innovator platform. Has served as Professor at BBT University and BBT Graduate School of Management MBA, and Lecturer for the Cabinet Office's "Regional Revitalization College," among other roles.
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