"McDonald's Japan" TV Commercial Takuya Kimura to appear throughout the year Including his famous line, "Hey, wait a minute!"
McDonald's Japan announced on January 15 that it will sequentially air television commercials featuring celebrity Takuya Kimura throughout 2020.
The commercials depict moments when Kimura encounters the company's products in various situations and thinks, "Hey, that's pretty good, McDonald's."
The first installment, airing the same day, focuses on "Choi Mac." "Choi Mac" is a new concept and name for the "Affordable Mac" line offered since 2015. While keeping the lineup of low-priced drinks & sweets, side dishes, and burgers, the concept is "satisfy any hunger, anytime" with "quick additions" and "quick buys." The name aims to convey the fun feeling of easily choosing items and saying "Let's grab a Quick Mac!"
Following the "Appearance: Hesitation" ad featuring the line "Hold on a sec!", the "Same: Excuses" ad will air starting the 22nd, and the Premium Roast Coffee "Man in Conflict" ad will air starting the 17th. The ad depicts Kimura-san hesitating over what to choose for his "Quick Mac," being called out by a junior colleague who saw him grab a "Quick Mac" with "You did eat dinner, right?", and agonizing over whether he can just order coffee. Ultimately, he ends up happy, declaring "Why not, Mac!"
During filming, Kimura reportedly showed his dedication by continuing to act even off-camera. He also entertained the crew with unique performances and ad-libs.
Official Site:
http://www.mcdonalds.co.jp/campaign/choimc/
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