Honda Motor Co., Ltd. Hosts "Comfort Exhibition" Interactive Event Exploring Comfort Through the Senses
Honda Motor Co., Ltd. will hold the experiential event "Comfort Exhibition" at the Honda Welcome Plaza Aoyama in Minato Ward, Tokyo, from February 13 to March 14.
The exhibition is an experiential event themed around "What is comfort?" that explores the "latent comfort" we unconsciously feel in daily life through the five senses.
Booths for sight, sound, smell, and touch feature various photographs, sounds, scents, and materials. Visitors select items they find "comfortable" by listening to sounds or touching materials. Based on their choices, the exhibition proposes discoveries about their moods, hints for comfortable living, and related items. A beverage offering a "comfortable taste" is also provided as a taste experience.
Honda has long prioritized human research in developing products and technologies. Through this, they pursued the intangible emotional value humans possess, arriving at the keyword "comfort." During the exhibition period, the new "FIT" model (released February 14), developed with "comfort" as its concept, will also be displayed.
Ms. Ayumi Ochiai (CMF Designer for the new FIT) from Honda R&D commented: "The exhibition theme 'Comfort' aligns with the new FIT's concept. We planned it to engage even those who don't usually follow cars. Here, visitors can discover their own sense of comfort. Since this is an exclusive experience, we hope you'll visit and enjoy discovering latent needs through your five senses."
Official website:
https://www.honda.co.jp/welcome-plaza/contents/event/2020/kokochiyosaten/
Was this article helpful?
Share this article
