Dentsu Inc. and TV Tokyo's "Let's Join Hands: Friend-Ship Project" presents its 11th installment, "Friend-Ship Project: 15th Anniversary Reunion," airing February 3rd to 19th.

Dentsu Inc. and TV Tokyo have produced a mini-program, "Friend-Ship Project ~15th Year Reunion~," as the 11th installment of the "Let's Join Hands: Friend-Ship Project." Centered on the concept of "youth bonds," it delivers a message to society at large. Broadcast begins February 3rd with the participation and cooperation of sponsoring companies.

Since its launch in March 2007, this project has aired infomercials themed around various human bonds—friendship, family, marriage—with each installment featuring collaborative messages from 3-4 companies across different industries, drawing significant attention.

This 11th installment features a collaboration between three sponsoring companies (Japan Airlines, Mitsubachi Insurance Group, Ryukakusan / listed in alphabetical order). It will broadcast a 120-second main segment in a drama format coupled with a 30-second infomercial introducing products and services. This enhances the synergy between the mini-program and the infomercial, delivering a message unique to the "Let's Join Hands: Friend-Ship Project" that transcends conventional commercial slots.

[Project Overview]
■Project Name: "Let's Join Hands: Friend-Ship Project"
■Sponsors: Japan Airlines Co., Ltd., Mitsubachi Insurance Group Co., Ltd., Ryukakusan Co., Ltd.
■Broadcast Dates
Episode 1: February 3 (Mon) & 5 (Wed) 22:54–23:00
Episode 2: February 10 (Mon) 22:54–23:00, February 12 (Wed) 22:24–22:30
Episode 3: February 17 (Mon) & 19 (Wed) 22:54–23:00
*Times subject to change
■Program Title: "Friend-Ship Project ~15th Year Reunion~"
■Cast: Takashi Yamanaka, Megumi Seki, Tomoya Maeno, Mari Hoshino, Riki Abe, Yuri Nakamura, and others
■Program Content: A story of young men and women, each carrying their own feelings, rediscovering bonds through a reunion after 15 years.
■Planning & Production: TV Tokyo Corporation, Dentsu Inc., Geek Pictures Inc.

【Other Developments】
A special page has been created on the TV Tokyo website

【"Let's Hold Hands: Friend-Ship Project" Logo】

【Concepts and Infomercial/Program Titles for Episodes 1-10】
Part 1: Friendship / 60-Second Friendship Story
Part 2: Family Bonds / 90-Second Family Story
Part 3: Couple / 90-Second Couple's Bond
Part 4: Family / 90-Second Family Bond
Part 5: Married Couple / 90-Second Married Couple Bond
Part 6: Family / 30-Second Family Bond
Part 7: Couple / Friend-Ship Project ~Taking You in the Passenger Seat~
Part 8: Town / Friend-Ship Project ~The Dream You Taught Me~
Part 9: Encounter / Friend-Ship Project ~Taku's Taxi~
Part 10: Family / Friend-Ship Project ~The 30th Anniversary Wedding~

Dentsu Inc. Information http://www.dentsu.co.jp/news/pdf/info-2014013001235.pdf