GATSBY Paper Series New CM highlights refreshing power (CM video available)
Mandom will release the new "GATSBY Paper Series" commercial titled "Sweat-Averse vs. Pleasure-Seeking" on its official YouTube channel starting March 5th, with television broadcasts beginning sequentially from the 19th.
The commercials feature actors Yuya Yagira and Mackenyu Arata as dual leads, marking the third year of this series.
The Paper Series, a collective term for facial and body wipes, is reportedly used not only after sweating during sports but also for daily refreshment.
A wild-style group centered around Yanagi wipes sweat simultaneously with satisfied expressions, representing the traditional users. Then, a soft-style group led by Nitta appears, gently wiping their faces, and the two groups face off. When Nitta says, "It's not just about sweat, right?", the atmosphere becomes tense. Nitta then argued, "You can use it whenever you want, whenever you feel like refreshing yourself." Yanagira looked surprised.
The catchphrase is "Paper that totally changes your mood!!" emphasizing its use for refreshing your mood.
In post-shoot interviews, both promoted the product: "Shinsuke's smile up close was really memorable, so please pay attention to that," and "We hope you enjoy our banter."
They also revealed that Yanagira is usually an "analog person," while Nitta is a "meat lover." Yanagira's refresh method is "putting on cologne with a scent I like," while Nitta's is "taking a bath or working up a sweat."
Regarding the product, they concluded, "We use it between shoots; the cooling sensation feels great," and "It's a hit when we bring it as a gift. It's indispensable when you need a quick break."
The commercial can be viewed on the product website ( https://www.gatsby.jp/movie/tvcm/ ).
Was this article helpful?
Share this article
