Boss Cafe Base New Release Takashi Fujii and Otoha Fujii Duet in Video (Web Video Available)
Suntory Beverage & Food International launched its concentrated beverage "Boss Cafe Base" on March 10. To coincide with this, the company released a web and in-store video titled "Cafe Base Song" featuring celebrity couple Takashi Fujii and Otoha as brand ambassadors, along with a train channel video and bumper videos (short clips without a skip function) on its official YouTube channel and other platforms.
The product allows consumers to enjoy either café latte or black coffee by mixing it with their preferred amount of milk or water during busy mornings or daily breaks.
The videos feature only the couple's faces against backgrounds of the product's key colors, green (unsweetened) and orange (less sweet). Set to a parody of the song "Yukai na Bokujo" (Fun Farm), the couple introduces the product message, "Just mix it up, whether it's latte or black."
The video is heartwarming, showing the couple, who are celebrating their 15th wedding anniversary and are known as one of the entertainment world's most loving couples.
The couple commented on the product, saying, "We appreciate that we can easily make it as strong as we like, and that there are unsweetened and less sweet options," and "It's a lifesaver on busy mornings. Changing the flavor from time to time makes us feel happier."
Brand site:
https://www.suntory.co.jp/softdrink/boss/cafebase/
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