Makita Releases Music Video-Style Clip Featuring Rui Hachimura (Includes Main Video and Making-of Footage)

Makita, a comprehensive power tool manufacturer, released a 1 minute 22 second web video titled "Hachimura Rap" featuring basketball player Rui Hachimura, its brand ambassador, on March 6. The video is available on a special website ( https://makita8.com/ ) and the company's official YouTube channel.

 

The video, styled like a music video, showcases global player Rui Hachimura performing moves not seen in games and rapping for the first time to an original song written by rapper KEN THE 390. It promotes the rechargeable radio-equipped TV "TV100".
The focus is on Hachimura's exceptional performance, including freestyle basketball-like moves and skillful dribbling with two balls.
The song's lyrics celebrate Hachimura's skills and style. Combined with dribbling sounds like deep bass beats and the friction noise of basketball shoes resembling DJ scratches, it creates an enjoyable new musical genre.

Regarding the rap collaboration video, Hachimura commented: "Basketball is formed by blending various cultures like music and fashion. I'm very happy that a Japanese rapper created a song for me, the first Japanese player in the NBA. I hope kids who see this video will develop an interest not only in basketball, but also in music and fashion."

 

Regarding the collaboration with Hachimura, KEN THE 390 said, "Many Japanese rappers are fans of Hachimura and wake up early to watch his games. Seeing him play to my song was moving. His rap, even as a first attempt, was amazing."
Regarding becoming Makita's image character, Hachimura expressed his aspiration: "I hope I can help out with my grandmother's garden using their lawn mowers and Drill Inc."