Ezaki Glico "PRETZ" Enjoy "Adult Coloring" at Home Campaign

Ezaki Glico will launch the "Adult Coloring Book Doppuri Campaign" featuring a collaboration between its snack "Pretz" and the popular character "Sumikkogurashi" starting April 14.
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"Ripe Tomato" Intermediate

"Fragrant Roast" Advanced

Last year, Pretz underwent its first renewal in 10 years. Based on market research and consumer trend analysis, Pretz is perfectly suited for "eating while doing other things." To support people immersing themselves in their favorite activities and enjoying time for themselves, the brand is running a campaign under the keyword "Savour your own time. Long time no see, Pretz."
Meanwhile, "Sumikkogurashi" (Corner-Sitting Characters) features characters with the catchphrase "This is where I feel at ease," winning the Japan Character Awards 2019 Grand Prix. Its film released that autumn was a hit, gaining popularity among elementary, junior high, and high school students. Collaborations with apparel brands have also drawn attention from adults.

　Campaign Gift (Image)

This campaign features limited-edition Pringles with coloring pages on the back of the package. Participants can submit photos of their completed artwork via Twitter or LINE for a chance to win an original "Sumikkogurashi Plush Multi-Stand" in a lottery. The coloring experience and submission are also available through a dedicated app.
A special website ( https://cp.glico.com/pretz-2020nurie/ ), launched the same day, features submitted artwork and coloring experience videos by popular creators.
The company hopes people will immerse themselves in these "adult coloring books" for relaxation at home during this time when going out is discouraged.

The "Pretz Umami Salad" and "Pretz Ripe Tomato" flavors, among five total flavors, feature 15 different coloring pages (three levels per flavor: beginner, intermediate, advanced). The 9-pack of "Umami Salad" and "Ripe Tomato" flavors includes one page from each set.

The company created a media kit for campaign promotion, including a "challenge letter," campaign products, and colored pencils.
The Pritz-shaped colored pencils are stylish.