FANCL launched a television commercial for its supplement "Calori Limit" featuring actress Haru on July 16, titled "Let's Eat at Home." The company also released three related videos on its official YouTube channel ( https://www.youtube.com/user/FANCLjapan ).
Calorimitt is a supplement that "helps suppress the absorption of sugar and fat from meals." This time, to make the product feel more relatable, FANCL is using the keyword "Did you eat too much?" to broaden its appeal beyond existing users. They aim to reach people who simply enjoy eating and those who have recently started paying a bit more attention to their body shape, with the goal of expanding sales.
Even now, with more time spent at home and less opportunity for exercise, hunger still strikes. Calorimitt is there for women during these home-bound hours.
The commercial depicts scenes of cooking alongside the core message of Calorimitt: "Eating is fun, it's happiness." The keyword "Did you eat?" embodies the desire for people to feel the product is easy and accessible.
In the commercial, Haru brightly expresses these themes through her interactions with her pet parakeet.
Haru, who cooks daily, shared, "Since I love eating, I focused on making the shoot enjoyable even for those mindful of sugar and fat. It turned out fun and happy, so please watch it." She also offered a glimpse into her private life: "I recently started low-temperature cooking. On days off, I enjoy making roast beef and savoring my time at home. Next, I want to try baking bread."
Official Site: https://www.fancl.co.jp/calo/