McDonald's Japan The second installment of "World's Beef Burgers" is a perfect match for "Bacon Lovers"!
McDonald's Japan has been running its "Meaty and Delicious" beef burger campaign since June. This limited-time offering features burgers developed based on recipes from around the world, allowing customers in Japan to enjoy popular beef burgers sold at McDonald's globally.
The first phase in June featured Canada's "Mighty Beef Original," the UK's "Smoky BBQ," and Japan's "Karubi Mac," all of which were well-received.
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The second wave, starting July 15th, adds Australia's "Bacon Lovers" to the lineup, selling it alongside the "Mighty Beef Original" and "Karubi Mac."
The Bacon Lovers features a "100% beef patty" topped with three slices of smoky bacon, sliced onions, and cheddar cheese. It's seasoned with over 10 spices, including chili powder, to enhance the umami of beef and chicken. It's then sandwiched in a bun steamed in-store, served with a special BBQ sauce finished with pineapple and apple for a fruity flavor.
The TV commercial continues to feature freelance announcer Akira Fukuzawa. Like the first installment, it proclaims, "Just Meat for the World's Deliciousness!" Additionally, as the second phase of the campaign, a Twitter campaign will be held where participants can win McDonald's gift cards through a lottery.
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