[Announcement] DENTSU DIRECT INC. Online Seminar on 10/1 "Why Do Some Companies Benefit from Commercials While Others Don't!? A Business-Focused Approach to Utilizing Commercials"

DENTSU DIRECT INC. will hold an online seminar titled "Which Companies Benefit from TV Commercials and Which Don't!? A Seminar on Utilizing TV Commercials from a Business Perspective" on October 1. The speaker will be Mr. Hirotane Kobayashi, General Manager of the Integrated Consulting Department at the company.
Registration for this event is currently open (deadline: September 29).

From the Secretariat

Amid accelerating digitalization and the growing shift toward online advertising, the presence and influence of TV commercials have increased due to the impact of coronavirus-driven stay-at-home demand.
This seminar is designed for those struggling with stagnant growth despite digital advertising efforts alone, or experiencing diminished responses to offline advertising including TV commercials. Based on DENTSU DIRECT INC.'s proprietary research, we will share secrets for improving advertising effectiveness through TV commercials.

Event Details & How to Apply

"Why Do Some Companies Benefit from TV Commercials While Others Don't? A Business-Focused Seminar on Leveraging TV Commercials"
Date & Time: October 1, 1:00 PM - 2:00 PM
Speaker: Hirotsugu Kobayashi, General Manager, Integrated Consulting Department, DENTSU DIRECT INC.
Target Audience: Marketing and advertising department personnel at business companies
　 *This event is intended for advertisers. Participation by competitors, service providers, sole proprietors, or students is not permitted.
Capacity: 100 people (by lottery)
Participation Fee: Free
Application Deadline: September 29
How to Apply: Apply via the URL below. (Lottery results will be notified by email)
Registration URL: https://www.ddm-dentsu.co.jp/seminar/

【Event Program】

Why Commercials Work: Action-Driven Commercials for the New Normal Era
Should You Run Commercials? Or Stop? Findings from DENTSU DIRECT INC. Inc. Exclusive Survey
The Two Key Potentials for Successful Commercials
How to Convert Purchase Intentions Acquired Through Commercials into Conversions
Q&A
*Program subject to change without notice.

【Speaker Profile】

Mr. Hiroyuki Kobayashi, General Manager, Integrated Consulting Department, DENTSU DIRECT INC.
Resided on-site with direct mail businesses, managing projects from new customer acquisition to CRM. Experienced in achieving growth exceeding several billion yen in a short period.
Currently serves as a business strategy consultant, executing and refining integrated online-to-offline strategies and "breakthrough initiatives" spanning e-commerce and physical stores.