Toshihiro Katayama's "Understanding Space Business at Lightning Speed!" Now Available

The book " Understanding Space Business at Lightning Speed! " by Toshihiro Katayama of Dentsu Inc. (Subaru-sha) was released on November 17.

Subaru-sha, Hardcover, 146 pages, Full Color, ¥1,430 (tax included), ISBN: 978-4-7991-1002-7

[Book Content]
The space business is experiencing rapid global growth. This book is the ultimate introductory guide, offering a fun, quick, and broad overview of the fundamentals of space business. Each theme is presented across one spread with "illustrations + explanations," clearly introducing various topics from a unique perspective, such as "Why Space Now?", "The History of Space Development," and "New and Old Players in Space Business."
It also concisely explains the current status of spaceport construction in Japan and around the world, including Oita, Hokkaido, and Okinawa, where development is rapidly advancing. Space business has become essential business literacy for every industry: agriculture, fisheries, real estate, construction, transportation, communications, services, and more. It is a must-read for business professionals in all sectors in this era where "Earth alone is no longer profitable."

[Main Table of Contents]
Chapter 1: Humanity Heads for Space
~ Space Development Accelerates Amid Rivalry Between Major Powers ~
Chapter 2: Space Development Enters a New Stage
~East and West, Public and Private Sectors~
Chapter 3: What Will Space Business Achieve?
~Life for Everyone Will Change Significantly~
Chapter 4: Who Are the Players in Space Business?
~From Major Corporations to Startups, Entrants Keep Coming~
Chapter 5: The "Spaceport" Connecting Japan and Space. Creating the Coolest Town Ever!
~ A Major Industrial Hub on Earth: The Spaceport ~
Chapter 6: Space Tourism Business Finally Launches in Earnest!
~ Tourism in the Post-COVID Era ~

【About the Author】

Toshihiro Katayama (
) Dentsu Inc. Kyoto BAC

Co-founder & Director, Space Port Japan (General Incorporated Association).
After joining Dentsu Inc., he worked on projects across diverse fields including sales promotion, media marketing, creative, and content business. Subsequently, he managed accounts for cosmetics manufacturers and major electronics companies before serving as a public strategy officer for the Japanese government and local public entities.
Since 2015, he has been deeply involved in space and resource diplomacy between Japan and the UAE, leading him to engage in space-related business development. His areas of expertise include "advertising and PR across all domains," "new business creation," "M&A," "public strategy/promotion of public-private partnerships," and "entertainment and content strategy."