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Osaka Chamber of Commerce and Industry presents commendation to Dentsu Inc. ~ 60 young creators volunteer to create shopping district posters
On February 12, the Osaka Chamber of Commerce and Industry presented a letter of appreciation to Dentsu Inc. Kansai Branch at the 'Shopping District Forum Osaka' for its cooperation with the 'Fuminosato Shopping District Poster Exhibition' and its contribution to revitalizing the local Osaka community.
The poster exhibition, aimed at revitalizing the shopping district, was held from August 28 to December 31, 2013, by the Osaka Chamber of Commerce and Industry and the Bunnosato Shopping District in Abeno Ward, Osaka City, with the cooperation of Dentsu Inc. Kansai Branch and Dentsu Creative X (CROSS). Sixty young creators from Dentsu Inc. volunteered to create approximately 200 posters for 52 shops within the shopping district as part of their employee training. At the February 12 forum, the results of the "Fuminosato Shopping Street Poster Grand Prix," conducted both locally and online, were announced. From 6,709 votes, "Oshima Pickles Shop" won the top prize. Award-winning copywriter Masataka Maeda stated, "I turned actual words into copy. It felt fresh, like being a journalist. I'm very happy it was chosen by the general public." Art director Yoichi Takigami remarked, "It was deeply moving to be able to photograph it on the day it closed. Mr. Oshima, thank you for your pickles." Shop owner Mr. Oshima remarked, "It's been a life full of hardships, but after living so long, maybe things have finally evened out."
Keita Kusaka, a copywriter at Dentsu Inc. Kansai's Creative Bureau who planned the exhibition, stated, "This project made everyone happy—the shopping district shop owners, the staff who created the posters, the Osaka Chamber of Commerce and Industry members who supported the project, the media who covered it, and the visitors who came. We will definitely create another platform that brings happiness to everyone."
Shopping District Poster Exhibition Facebook Page
: www.facebook.com/postar.t?ref=hl
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