[Alexandros] Appears in Panasonic Washing Machine New CM "#EachOwnLaundry" Panasonic × Kao Attack '#Laundry Project' Enters Second Year

Panasonic has begun airing its new commercial "#EachLaundryStory," depicting the convenient and comfortable life made possible by Panasonic washing machines that adapt to and blend into each person's diverse lifestyle, starting on October 19th, "Enjoy Laundry Day."

The new commercial features members of the popular rock band [Alexandros], who are also Panasonic washing machine users. The commercial's theme song is "Hibi, Oriori." This marks the first series where all members of [Alexandros] appear in individual commercials. Beyond the new commercial, a special website showcases various "Laundry Life" stories featuring Panasonic washing machines and includes interviews.

■Panasonic Washing Machine "#EachLaundry" Special Site

Furthermore, Panasonic and Kao Attack have launched the second phase of their joint project, the "#Senkaku Project 2022," starting October 19 (Enjoy Laundry Day). This project was initiated with the desire to help people enjoy and find joy in laundry, a daily household chore.

Now in its second year, the project conducted the "#1019 People's Honest Thoughts on Laundry 2022" survey, gathering public opinions on laundry. The results revealed growing interest in sustainability and environmental considerations within both laundry practices and fashion.

In response, the special website now features three new instructional videos: "#ProperLaundry," "#NewLaundry," and the newly added "#SustainableLaundry," which provides practical tips for sustainable washing.

Through the "#Laundry Project 2022," Panasonic and Kao Attack will continue to share "#Laundry" practices suited to the ever-changing lifestyles of the with-corona era, while also proposing environmentally conscious "Sustainable Laundry."

■Panasonic × Kao Attack "#Laundry" Project Special Site

■About October 19 (Enjoy Laundry Day)
October often brings clear autumn skies, making it a season with temperatures and humidity ideal for laundry. It's also a time when sports festivals, cultural festivals, and outings generate lots of dirty laundry. To encourage people to actively enjoy laundry on this "perfect laundry day" rather than just seeing it as a chore, October 19th (1000 sen / 19 toku) was designated as a commemorative day.