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The 16th Japan Marketing Awards Ceremony Held. Grand Prize Awarded to "Hokkaido Ballpark F Village Project"
The Japan Marketing Association (JMA) held the award ceremony for the "16th Japan Marketing Awards" on June 7. (Selection Committee Chairman: Hisayuki Tobe, Executive Officer in charge of Media Business and Head of Media Business Division, The Asahi Shimbun Company)
The Japan Marketing Awards recognize projects that, under comprehensive and meticulous marketing plans, achieved remarkable results in terms of market impact, originality, and brand establishment. Selected by the Selection Committee, this 16th edition received 110 entries. From these, one Grand Prix, five Encouragement Awards, and three Regional Awards were selected.
Prior to the opening, Executive Committee Chairman Sadayoshi Fujishige stated, "This year, we feel marketing that solves social issues is emerging, such as new business models where companies and local governments co-create with customers, and the creation of sustainable social systems."
The Grand Prize was awarded to Fighters Sports & Entertainment's "Hokkaido Ballpark F Village Project." It was highly praised for setting the purpose of "creating a new town centered around world-class sports" and implementing various activities. As a result, over 150 partner companies joined the project. After opening in March 2023, it recorded approximately 3.4 million annual visitors. The estimated economic impact over the first 10 years after opening is ¥840 billion, achieving significant economic success.
Upon receiving the award, Mr. Kobayashi of Fighters Sports & Entertainment expressed his joy at being honored in the milestone 50th anniversary year since the birth of the professional baseball team, the Fighters, and at having successfully created a 'collaborative creation space' together with diverse partners from the region, fans, and Dentsu Inc. He also stated, "There are also plans for JR to open a new station adjacent to Hokkaido Ballpark. Moving forward, we will continue developing facilities that our customers can enjoy, ensuring we 'never stop evolving.' We hope our activities will serve as encouragement for arenas across Japan."
List of Awards
【Japan Marketing Grand Prize】
"Hokkaido Ballpark F Village Project" / Fighters Sports & Entertainment
[Encouragement Award]
●Protect Your Head and the Earth. HOTAMET / Koshika Chemical Industry, Sarufutsu Village, TBWA HAKUHODO
●Frozen Gyoza Frying Pan Challenge / Ajinomoto Frozen Foods, Honda Office
● Convenience Store Gym "chocoZAP" / RIZAP
● Co-Created Auto Insurance "&e (Andie)" / E-Design Insurance
●Child-Rearing Support Project / Co-op Sapporo
【Regional Award】
●"Coral Show Window" – Using Closed Tanks as Media "Show Windows" / Kaiyukan Aquarium (Kansai Region)
●Fukuoka City Food Stall Basic Ordinance 10th Anniversary & Nagahama Food Stall District Revival! Promotion / LINE Yahoo Communications・Kyushu Hakuhodo (Kyushu Region)
●Creating Hokkaido's Future Through Delicious Confectionery and Regenerative Agriculture / Hokkaido Confect Group (Hokkaido Region)
Details on the "16th Japan Marketing Awards" can be found here.
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