Forest of Words: 9

Since computers can do anything, stamps tend to become bland and uninspired. So, we designed elements like the unique blurriness of stamps and analog aspects to foster affection for them.

Posted October 23, 2023
Rediscover Railways with Digital Stamps: "MY JAPAN RAILWAY"

◇

The "MY JAPAN RAILWAY" campaign, launched to mark 150 years of railways, aims to rekindle the joy of travel and affection for stations. Hiroyuki Kato, Art Director at Dentsu Inc., reveals the story behind developing its digital stamps. These station-specific stamps, usable on a smartphone site, feature a design where the degree of blur varies depending on how they're pressed, just like traditional station stamps. They gained attention for feeling warm despite being digital. In this digital age where anything is possible, some things inevitably get lost. Creativity also means reviving what slips through the cracks of digitalization as new value. The campaign received global acclaim, winning the Grand Prix in the Industry Craft category at the 2023 Cannes Lions International Festival of Creativity.