
AI is experiencing explosive growth not just in business, but across all fields. Today, attention is shifting beyond merely using AI to focusing on how to improve the quality of its outputs. Within this context, techniques like "prompt engineering" have become indispensable. When determining business vision and direction, it's vital to grasp these trends early. This article highlights five key trend words you should know now.
Prompt Engineering: Enhancing AI Output Accuracy
The emergence of AI capable of generating content like images and text has been a hot topic lately. However, eliciting appropriate output from these AI systems requires skill in crafting the input. The techniques for mastering input description—prompt creation—and improving output accuracy are collectively termed "prompt engineering."For example, techniques published by OpenAI, the developer of ChatGPT, include "providing examples and explicitly specifying the output format" and "stating what you want it to do, rather than what you don't want it to do." While the use of content-generating AI is still largely experimental, its expected adoption across many industries has led to the emergence of a new profession: the prompt engineer. As a major trend topic in technology, it's worth checking out.
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Not Just Space-Saving: Why Attention is Focusing on the Benefits of " Spepa "
"Space Performance" (abbreviated as "Spepa") is a keyword representing how effectively limited space can be utilized. It stands alongside concepts like "cost performance" (meaning "cost-effectiveness") and "time performance" (considering efficient use of time).It goes beyond mere space-saving, implying maintaining functionality while reducing size. For example, items like the "smart bath mat" with built-in health meter functions, which serve multiple purposes, are often praised as "great for Spepa." Additionally, Spepa-focused household goods, furniture, and stationery have emerged in recent years. For consumers, it offers the benefit of efficiently utilizing living space; for businesses, it promises increased productivity within limited areas.This keyword is gaining societal attention due to changes in working styles brought about by the era of living with COVID-19.
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Delivery in as little as 10 minutes. Will " Quick Commerce " Improve Distribution UX?
The COVID-19 pandemic has accelerated the adoption of lifestyles where people purchase daily necessities and groceries from online supermarkets and utilize food delivery services. "Quick Commerce" is one such service designed to improve retail UX. True to its name, its defining feature is delivering goods within a short timeframe, such as within a few dozen minutes of ordering.What sets it apart from existing services like food delivery is its use of dark stores (physical locations dedicated solely to product pickup) and gig workers (laborers who take on one-off jobs during spare time). Due to its nature, challenges include the costs associated with maintaining numerous stocking locations and low brand recognition. This requires innovative solutions from each operator to overcome these hurdles.Currently, the service is mostly seen in specialty stores and convenience stores handling limited product ranges. However, if it becomes feasible in department stores, shopping malls, and other retailers offering diverse merchandise, new business opportunities may emerge in these surrounding areas.
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Is banking changing? The emergence of " Neobanks " and "Challenger Banks"
Mobile payments and online money transfers, which have rapidly gained popularity in recent years, are services provided through the fusion of finance and technology, known as Fintech. "Neobanks" are also a type of Fintech. They are businesses, primarily non-bank companies, that provide financial services mainly through smartphones without obtaining a banking license (if they do obtain a banking license, they are called "Challenger Banks").While neo-banks lack physical branches, they attract customers by enhancing user experience (UX) through conveniences not found in traditional banks—such as unrestricted access to services like money transfers—and by offering high interest rates. According to a 2021 report by research firm KBV Research, the neo-bank market is projected to exceed $300 billion by 2026, making their future trajectory worth watching.
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Is the Reliability of "Statistically Significant Differences" Shaken by the " P-value Problem (P-value Hack) "?
When evaluating the efficacy of pharmaceuticals and other products, a finding of "statistically significant difference" can serve as an indicator of high reliability.However, if the flawed data analysis technique known as "p-hacking" is employed, this reliability is significantly undermined. P-hacking involves repeatedly testing the same data, retrospectively excluding samples that don't align with the desired outcome, or conversely, selectively extracting samples that do align. This makes it easier to produce statistically significant differences in data that would otherwise show none.While sometimes accidental, it can also be deliberate and is viewed as problematic both academically and in business. To avoid being misled by such information, possessing knowledge of science and statistics is crucial. Learn the fundamentals and hedge your risks.
Articles related to the P-value problem (P-value hack) covered in Dentsu-ho can be found here
This month, we introduced trending terms focused on productivity, including AI-related terminology gaining increasing attention, alongside topics like operational efficiency and UX improvement. As AI adoption advances and technology permeates daily life more deeply, what humans truly need is not just the technology itself, but the mindset and ingenuity to effectively utilize these diverse tools. If you are considering AI implementation or seeking ways to boost productivity, please feel free to consult with us.
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