The wave of DX transformation is sweeping across various fields these days. Among them, transportation DX is gaining momentum, exemplified by "micromobility"—increasingly visible in cities following the July revision of the Road Traffic Act—and "mobility hubs," which consolidate facilities like EV charging stations. Meanwhile, AI-related advancements, progressing at a remarkable pace, remain a focal point.Knowing the trending buzzwords of the moment can not only provide hints for new business development and marketing approaches but also serve as an opportunity to reexamine your company's business challenges. This article highlights five trending buzzwords currently making waves.
Gaining attention due to legal reforms: "Micro-mobility"to bridge the last-mile gap
"Micro-mobility" refers to vehicles like electric kickboards, electric bikes, and small electric cars—typically smaller and more maneuverable than conventional automobiles, designed for one or two riders. It's gaining attention as a solution for the last-mile journey from the nearest station or bus stop to the final destination—a gap often left by public transit like trains and buses.Other benefits include their high environmental performance due to minimal gasoline use, potential solutions to the 2024 driver shortage issue, and the ability to enhance the value of areas distant from stations and stimulate tourism demand. Legal revisions are advancing the establishment of various rules, paving the way for further adoption. However, challenges like increased accidents exist, making societal understanding crucial to fully realizing these benefits.Related businesses, such as sharing services and MaaS (Mobility as a Service, which optimally combines public transportation and other mobility services for integrated search, booking, and payment), are also expected to flourish. Why not try experiencing it as a user first?
Articles related toMicro-mobilitycovered by Dentsu-ho can be found here
Transportation DX: Opening New Horizons?What Are"Mobility Hubs"That Drive Regional Revitalization?
Alongside the acceleration of MaaS, "mobility hubs" are also gaining significant attention. These are centralized locations featuring rental stations for micro-mobility devices, charging stations, and more, supporting transfers between various transportation modes. Recently, their installation has expanded beyond train stations and bus terminals to include residential areas with limited transportation access.Moreover, they are evolving beyond mere transfer points to become new community hubs where people gather. Examples include shopping centers, cafes, and even housing exhibition centers installing EV chargers to attract visitors. By becoming places for people to connect, they may also contribute to regional revitalization. While these initiatives are particularly advanced in Europe and the US, Japan has also begun pilot projects incorporating regional branding perspectives. Let's keep an eye on how "Mobility Hubs" will transform the future of transportation and local communities.
Articles related toMobility Hubscovered in Dentsu-ho
Do AI Systems See Hallucinations? The Current State of the " Hallucination " Challenge
As AI adoption advances in marketing, one emerging challenge is "hallucination." This term, meaning "hallucination" in English, refers to the phenomenon where AI generates information not grounded in facts. Large Language Models (LLMs) like ChatGPT sometimes avoid answering "I don't know" to queries and instead force the generation of plausible-sounding responses.Research is advancing on countermeasures like improving training data quality or applying output filters, but completely preventing hallucinations remains challenging. For general generative AI applications like content creation, human visual verification of accuracy will likely remain necessary for the foreseeable future. That said, challenges are inevitable during the adoption phase of new technologies. Rather than focusing solely on the downsides, it's better to stay updated on the latest information while exploring ways to utilize it more effectively.
Articles related to hallucinations covered by Dentsu-ho are here
Making AI Decision-Making Transparent: " XAI " Gains Momentum in Healthcare and Finance
"XAI" stands for "Explainable AI," referring to AI technology that can explain the processes and reasoning behind its actions and decisions. A major challenge with many machine learning models is their high level of black-box nature, where the reasoning behind the output results is unclear.XAI enables end-users to use AI with confidence by presenting these decision-making bases in a human-understandable form. For instance, when applying AI in fields like medical diagnosis, clearly showing what data led to conclusions increases acceptance among doctors and patients, potentially reducing risks like misdiagnosis. Additionally, revealing AI's decision-making process offers the advantage of improving algorithms.Although challenges remain in terms of cost and technology, XAI is attracting significant interest in industries requiring high certainty, such as healthcare and finance. Demand is expected to grow in the future.
Articles related to XAI covered in Dentsu-ho can be found here
Not GAFAM? The " Magnificent Seven " Changing Business Trends
The "Magnificent Seven" is a collective term for seven globally influential American big tech companies. It refers to the already widely known GAFAM, plus the rapidly growing Tesla and Nvidia. Tesla is an electric vehicle manufacturer known for being led by CEO Elon Musk, who acquired X (formerly Twitter). Nvidia specializes in semiconductors such as GPUs that support AI technology and has attracted attention for surpassing a market capitalization of $1 trillion.These seven companies alone account for 10% of the sales of the top 500 companies in the United States, giving you an idea of their scale. Incidentally, the collective name comes from the movie "The Magnificent Seven." GAFAM has significantly changed the business landscape so far, and we will be watching to see what kind of impact the Magnificent Seven will have in the future.
Articles related to the Magnificent Seven covered by Dentsu-ho can be found here
This month, alongside mobility-related keywords, we also introduced AI-related terms like "hallucination" and "XAI." These words reveal that as digital technologies, starting with AI, rapidly permeate society, unprecedented new problems are emerging.What can be done about challenges affecting areas directly impacting people's lives, such as transportation and healthcare? Exploring solutions is essential for future business. If you are considering approaches that combine digital solutions with solving social issues, please feel free to reach out to us.
The information published at this time is as follows.
Was this article helpful?
Share this article
