In business, the perspective of sustainability has become indispensable. With climate change intensifying and various social issues becoming more apparent, interest in approaches and initiatives to address these challenges is growing. Trends like "Climate Positive," which signifies a more proactive stance against climate change, and "Land-Based Aquaculture," advancing as a countermeasure to declining marine resources, are part of this shift. Focusing on these trend words may reveal new business pathways. This article highlights five trending keywords currently generating buzz.
"Climate Positive" –Featured as the slogan for the Paris Olympics and Paralympics
"Climate Positive" has gained significant attention, notably as the slogan for the 2024 Paris Summer Olympics and Paralympics. This keyword relates to climate change and the SDGs, referring to efforts to achieve a net positive impact on the global environment by reducing greenhouse gas emissions by more than the amount emitted. Specifically, this aims to be achieved by simultaneously curbing CO2 emissions through measures like utilizing renewable energy and actively absorbing CO2 through forest conservation and regeneration. In recent years, new initiatives utilizing blockchain for emissions trading management have also gained momentum. As awareness of sustainability and the importance of environmental management grow, efforts based on this "Climate Positive" concept are advancing, particularly in industries considered high environmental impact, such as the apparel sector. While enjoying the upcoming Paralympics, why not deepen your understanding of "Climate Positive"?
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Could It Be the Key to Saving Japan's Dining Tables?The Benefits ofPromising "Land-Based Aquaculture"
"Land-based aquaculture" refers to the farming of fish and shellfish in artificially created environments on land. Amid concerns over declining marine resources due to climate change and overfishing, it is gaining attention as a method less susceptible to external factors like natural environments, enabling stable seafood supply. Compared to marine aquaculture, it offers various advantages: lower risk of bacterial or viral contamination, easier traceability and higher safety, reduced environmental impact, and sustainability. It is also expected to contribute to regional revitalization through local production for local consumption and job creation. While high initial costs for equipment investment remain a challenge, multiple companies—both large corporations and startups—are entering the field and working towards profitability. Flounder and salmon have already been shipped domestically, with sardines and other species set to begin shipping in 2024. Why not take a closer look at the potential of "land-based aquaculture," which also shows high compatibility with related businesses like smart fisheries and artificial feed?
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"HIFIs"Among U.S. Gen Z: Factors Leading to Financial Instability Despite High Income
"HIFIs (High Income Financially Insecure)" refers to individuals who earn high incomes yet lack financial stability. This phenomenon is particularly prevalent among U.S. Millennials and Gen Z, driven by factors such as wasteful spending fueled by a desire for self-display and excessive use of BNPL (Buy Now, Pay Later) services. Additionally, some individuals were unable to curb the "stay-at-home spending" that increased during pandemic lockdowns. Even after restrictions lifted, their spending habits persisted, adding to their expenses. Many also turn to consumption to alleviate anxieties about the future stemming from rising prices and unstable employment. While the term "HIFIs" originated in the US, Japan also sees individuals accumulating debt by trying to present an idealized image of themselves on social media, even as they face the impact of a strong yen. Given the wide-ranging influence of "HIFIs," it remains a keyword worthy of continued attention.
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Can Everyone Bring Personalized AI to the Workplace?The Era of"BYOAI"
The concept of "BYOAI" is gaining attention, sparked by predictions from major IT companies. Short for "Bring Your Own AI," it means individuals bring their own personalized AI to the workplace instead of everyone using a common AI. As evidenced by the emergence of the field of prompt engineering, effectively utilizing generative AI requires certain techniques. However, AI optimized for the individual is expected to be easier to leverage for tasks like data analysis and research, yielding better results. Furthermore, many companies prohibit the use of external AI services for business purposes due to security concerns. Moves to use proprietary AI as a countermeasure are also thought to contribute to the promotion of "BYOAI." Surveys indicate that AI adoption rates in Japanese workplaces have exceeded 10%, suggesting the mainstreaming of "BYOAI" may not be far off. Let's continue to stay abreast of AI-related trends.
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Take Your Bicycle on the Train for Commuting. "Cycle Trains"That Also Contribute to Regional Revitalization
A "cycle train" is a service that allows you to bring your bicycle onto the train without disassembling it. Combining rail and bicycle travel expands mobility and promotes public transport use, gaining attention as a measure to revitalize local rail lines. It supports tourism trends like cycle tourism and wellness tourism, which have grown in popularity post-pandemic, through mobility integration. It also effectively encourages the use of bicycles as an eco-friendly mode of transport, making it a sustainable initiative. Recently, pilot projects have begun utilizing "Cycle Trains" for commuting and school travel to enhance local transportation convenience. Thus, "Cycle Trains" offer the potential for multiple benefits—such as regional revitalization and solving social issues—without significant cost. While implementation cases are increasing nationwide, there remains considerable room for expansion, making this a field with substantial business potential.
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This month, we focused on trend words related to sustainability. This summer's Olympics championed the "Compact Olympics" theme, reflecting a growing mindset that reduces environmental impact by effectively utilizing existing resources. From a business perspective, approaches like "cycle trains" demonstrate the potential to create new demand or broaden utilization by adapting existing infrastructure and systems. If you're exploring new business opportunities through this lens, we encourage you to reach out to us.
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