With the spread of social media and the emergence of diverse content, it has become increasingly important for companies to capture the attention of consumers. Notable techniques include "Satori syntax," a writing technique that attracts interest on social media; "ugly ads," which deliberately use clumsy expressions to create a familiar feel and resonate with Generation Z; and increasing "category entry points," which serve as triggers for brand recall. Focusing on these trending words may provide marketing tips that set your company apart from the competition. This article picks up on five trending words that are currently hot topics.
Expectations for marketing effectiveness. " Satori syntax," a writing technique that creates buzz on social media.
"Satori syntax" is a writing technique devised by users who frequently create posts that "go viral" on social media to spread their posts. It is characterized by the phrase "All people who are XX should do YY," which explains the specific benefits and effects of doing YY to the target audience that fits the XX description. For example, the following sentence applies: "All people who want their social media posts to be seen by many people should try using 'satori syntax'." This sentence structure elicits empathy from the target audience and stimulates latent needs, thereby inducing actions like purchases. Furthermore, the catchy "syntax" approach might serve as a reference when strategically seeking buzz in marketing. Recently, prompts using AI to generate "Satori Syntax"-style sentences have also appeared, so those interested might want to look into them.
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What is " RAG "? Enhancing Generative AI Processing Capabilities and Improving Output Accuracy
Generative AI has been noted for weaknesses in output accuracy, such as hallucinations. A solution gaining attention to improve this accuracy is "RAG (Retrieval-Augmented Generation)". This technology connects large language models (LLMs) to external, reliable databases, enabling them to reference information beyond their pre-trained data. Similar techniques like fine-tuning offer the advantage of performing specific tasks like translation or analysis with high accuracy through pre-training on external data. In contrast, RAG references external data on-demand as needed, making it highly responsive to new information and particularly effective in fields requiring judgments based on vast specialized knowledge. RAG is utilized in a wide range of applications, including chatbots, recommendations, and clinical evaluations in healthcare. As a technology expected to support the advancement of generative AI, RAG is a key AI-related term worth keeping in mind.
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Delivering New Food Value: The " 3D Food Printer " Gains Renewed Attention
A "3D food printer" is a technology that uses paste-like ingredients to physically shape food itself into three-dimensional forms. While the technology has existed for some time, research towards practical application has advanced. It is now gaining renewed attention due to features like its appearance at events and in media, as well as the increasing importance of sustainable activities within companies. Among its advantages are the ability to create food with freeform shapes and designs, and the potential to optimize texture and nutrients to suit individual preferences or health conditions. It also holds promise from an SDGs perspective: by printing harmless barcodes onto food to enhance traceability and using discarded ingredients as raw materials to reduce food loss. Initially targeted for nursing care meals and space food, recent advancements enable complex shapes and realistic food reproduction, sparking ideas to offer consumers novel dining experiences. Let's keep an eye on how "3D food printers" will transform daily life and create new business opportunities.
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Does a Higher Number of " Category Entry Points " Increase Product Purchase Opportunities?
"Category entry points" is a marketing term that gained renewed attention after being used in international academic papers. It refers to the triggers that prompt consumers to recall a specific brand when considering purchasing or using a product or service. For example, for canned coffee, this could be the time, place, or situation like "before work in the morning or during work (When)" and "wanting to wake up from drowsiness (Why)." The more "category entry points" a brand has, the easier it is for consumers to recall it, leading to increased purchase opportunities. Furthermore, creating unique touchpoints can facilitate differentiation from competitors and make it easier to challenge oligopolistic markets. Analyzing products or services using frameworks like the 5W1H is effective for marketing applications of "category entry points." Recently, related marketing support services have also emerged. Why not consider implementing this within your own company?
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What is the " ugly advertising " favored by Generation Z that isn't overly crafted?
When we think of advertising, we generally imagine high-quality, sophisticated ads. However, "ugly ads" deliberately emphasize a familiar, crude look, such as by using intentionally shaky footage. With the spread of casual communication on social media, these ads are gaining popularity, especially among Generation Z, who tend to resist overly polished advertising. Ugly ads are a suitable method for companies with limited advertising budgets because they can be produced at low cost while effectively increasing user engagement. However, depending on the brand, ugly ads that do not match its worldview may risk damaging its image and credibility, so caution is needed in their use. Since there are not yet many examples of "ugly ads" being used, adopting them ahead of other companies could make a strong impact. Why not try utilizing them in your marketing after clearly defining your objectives?
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This month, we covered keywords related to marketing and communication, as well as technology terms like generative AI and 3D printers. While "RAG" and "3D food printers" have been in the spotlight for some time, these technologies continue to evolve as they address challenges and adapt to market shifts. Leveraging these cutting-edge technologies could unlock new possibilities for your business. If you're seeking new marketing approaches to capture your target audience's interest or facing challenges in leveraging digital technology, please don't hesitate to reach out to us.
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