Advances in AI and technology are bringing significant changes to various fields, including work styles and entertainment. Examples include "solo entrepreneurship," where one person runs a business on a corporate scale through AI-driven efficiency, and "haptics," gaining attention due to the evolution of metaverse and VR technologies. Grasping these trend words may help predict society's future and uncover new business strategies and insights.This article highlights five trending keywords currently making waves.
Quiet Agitation: Gen Z's Trend of Lifting Spirits Without Overstating
"Quiet Agé" is gaining attention as a key trend for Gen Z in 2025. It refers to a style of self-expression that quietly lifts your mood without being overly assertive, spreading across fashion and lifestyle as a whole.Examples include "tooth jewelry" worn on teeth, "ear acupressure jewelry" that decorates the ears while stimulating pressure points for health benefits, and "ephemeral tattoos" – casual tattoos that fade naturally within a few years. Popularity often surges when K-POP idols wear these items or share them on social media.Amidst the ongoing trend favoring high-quality yet understated fashion, like the previously introduced "Quiet Luxury," this trend reflects Generation Z's complex sensibilities: the desire to balance self-care with style, and to express themselves subtly without disrupting harmony with others. We should continue to watch the movements of Generation Z, who significantly influence the economy.
Related articles on Quiet Age featured in Dentsu-ho
Cities Transforming into Hotels? The Spread of " Decentralized Hotels " Across Japan
"Distributed hotels" refer to an accommodation format where old houses, vacant homes, and empty shops scattered throughout towns or villages are networked together to function as a single hotel.Its defining feature is that by distributing roles like guest rooms and dining areas across different buildings, it naturally encourages tourists to explore the local area. Many facilities undergo renovation, contributing not only to utilizing vacant houses and idle real estate but also revitalizing tourism, creating jobs, and broadly supporting regional revitalization.Furthermore, by offering the experience of an entire town functioning as one hotel, it provides tourists with the benefit of enjoying a new way to experience travel. While this concept originated in Italy, it has gained attention in Japan as a solution to the worsening vacant house problem. Unique "distributed hotels" are rapidly emerging, from rural areas like Nagano and Ehime to urban centers such as Osaka and Kanagawa. Why not keep an eye on this as a new trend in tourism?
Articles related to Decentralized Hotels covered by Dentsu-ho can be found here
A New Mechanism Supporting the Evolution of Drones and Autonomous Driving. What is " Spatial ID "?
"Spatial ID" is a common standard that virtually divides 3D space into boxes called "spatial voxels" to uniquely identify and manage locations. Utilizing "Spatial ID" is expected to enable precise pinpointing of takeoff and landing sites for drone delivery, ensuring accurate package delivery. It also promises to facilitate logistics automation by enabling detailed management of shelf locations within warehouses.It is also anticipated for use in areas like autonomous on-demand transportation and remote robot operation. Previously, spatial attribute information used different specifications and standards depending on the operator. Standardizing this through "Spatial ID" will enable cross-platform data utilization, leading to more efficient management and operations.Currently, national and local governments, along with private companies, are collaborating on its development. It is gaining attention as a technology contributing to addressing labor shortages and realizing smart cities. We should keep a close eye on future developments.
Related articles on Spatial ID covered by Dentsu-ho
Workstyles transformed by AI. The option of " Solo Entrepreneurship/Solopreneurship "
In recent years, a new workstyle centered in the US has been spreading: "Solo Entrepreneurship/Solopreneurship." This refers to a business model where individuals operate without hiring employees, leveraging their personal skills and digital tools.This trend is driven by the pandemic's rise in side gigs and remote work, coupled with AI-powered automation and efficiency gains that have significantly expanded the scope and volume of tasks individuals can handle. Traditional entrepreneurs often excelled at business management and strategy while delegating day-to-day operations.However, the defining characteristic of "solo entrepreneurship/solopreneurship" is that one person handles everything from management to day-to-day operations. This offers individuals greater freedom in their work style and enables rapid decision-making. For companies, the benefit lies in being able to specifically select individuals possessing the necessary skills. Let's keep an eye on the trends surrounding "solo entrepreneurship/solopreneurship" and the changes it will bring to society.
Articles related to Solo Entrepreneurship/Solo Entrepreneurs covered by Dentsu-ho can be found here
From entertainment to medical settings. " Haptics " technology that recreates tactile sensations.
"Haptics" is a technology that uses wearable devices to deliver vibrations, movements, and forces to the body, creating a simulated sensation of actually touching an object. While the technology itself is not new—having been used in smartphones and game controllers—it is gaining renewed attention due to the rise of the metaverse, VR/AR, and advancements in communication technologies like 5G.Beyond the entertainment industry, where immersive experiences are popular, "Haptics" is expected to find applications across diverse fields. These include construction and manufacturing sites requiring remote machine operation and training, as well as medical settings. Its potential for supporting the visually impaired has also been demonstrated, with ongoing development of technologies enabling the sensory experience of art and sports events without relying on sight. With such diverse applications advancing, why not take this opportunity to deepen your understanding of "Haptics"?
Articles related to Haptics covered in Dentsu-ho can be found here
This month, we focused on keywords gaining renewed attention amid environmental changes, including technological shifts. It's not uncommon for concepts like "distributed hotels" (already emerging in 2006) or "haptics" (whose technology existed earlier) to have their meanings redefined and new business possibilities opened up as society and people's values evolve.We also continue to watch trends like the "Quiet Age," where Generation Z is driving societal change. If you're grappling with business strategy—perhaps seeking to leverage existing technologies to create new value—please consult with us.
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