Advancements in technology, including AI, are bringing significant transformation to our lives and businesses. Innovative movements are emerging across various fields—such as "Edge AI" enabling AI processing without cloud reliance, "SDV" enhancing vehicle value through software, and "MR" delivering new immersive experiences by merging reality and virtuality—expanding possibilities for business and entertainment. Grasping these trend words may help predict society's future and uncover new business strategies or insights. This article highlights five trending terms currently making waves.
Will it help solve labor shortages? "Edge AI"capable of advanced real-time processing
"Edge AI" refers to AI deployed on edge devices (devices connected at the network's edge), such as smartphones, that processes data and makes decisions without going through the cloud. The currently mainstream cloud AI typically operates by sending data from edge devices to the cloud for processing, then returning the results to the device. In contrast, "Edge AI," utilizing edge computing, enables AI processing directly within the device. This eliminates the need for data transmission, enhancing real-time performance and security. Due to these characteristics, its adoption is accelerating in fields requiring rapid on-site control, such as autonomous driving, industrial robots, and the security industry. Although challenges like cost and maintainability exist, "edge AI" handling tasks requiring advanced judgment is also expected to provide solutions to the worsening labor shortage. Future technological evolution is something to keep a close eye on.
Articles related to Edge AI covered by Dentsu-ho can be found here
Cars You Can Update After Purchase? Understanding " SDV " Where Software Takes Center Stage
"SDV (Software Defined Vehicle)" literally means "a vehicle defined by software." While traditional cars are hardware-centric, making post-purchase feature updates difficult, "SDVs" are characterized by the ability to add features through software updates and personalize them by installing preferred apps. This mechanism allows users to enhance their car's performance even after purchase, eliminating the need for frequent replacements. Additionally, manufacturers can develop new subscription-based business models, such as offering autonomous driving features for a monthly fee. While challenges remain in areas like cost and security, many companies are entering software development, with mass market availability planned for 2026. As a key term in the "CASE" era, where IoT and autonomous driving technology hold the key, we should keep a close eye on future developments.
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A world where the real and digital overlap.New experiences created by"MR (Mixed Reality)"
In January 2025, a makeup simulation using "MR (Mixed Reality)" drew significant attention at one of the world's largest technology trade shows. "MR" stands for "Mixed Reality," one of the immersive digital technologies alongside "VR" and "AR." "VR" refers to a virtual world experienced through immersive goggles, while "AR" denotes augmented reality, which overlays text or images onto the real world. "MR" is essentially a technology that combines both, allowing users to place virtual objects within the real space viewed through a dedicated display and interact with them while synchronized with the environment. For example, the makeup simulation mentioned earlier applies virtual makeup to the user's face, enabling a realistic experience of the finished look. Recently, its application has expanded beyond gaming and entertainment into diverse fields such as healthcare, manufacturing, and construction. Keep an eye on the future of "MR," which promises further development.
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AI Far Surpassing Human Intelligence:Will the Realization of"ASI" Change the World?
The ultimate stage of AI evolution is considered to be "ASI (Artificial Super Intelligence)". It refers to an artificial superintelligence that vastly surpasses human intelligence in all tasks, representing a further evolution of the previously introduced "AGI (Artificial General Intelligence)". The capabilities of "ASI" are said to reach up to 10,000 times that of humans. In business, it is believed to deliver results surpassing humans in many fields, such as formulating marketing strategies and measuring their effectiveness. If ASI is realized, it could trigger the Singularity, leading society to achieve unpredictable progress. While significant ethical concerns currently limit it to the research stage, the realization of AGI is expected to accelerate ASI development. Will the era of ASI truly arrive? Let's keep an eye on its future trajectory.
Articles related to ASI covered by Dentsu-ho can be found here
The New Wave for Small Businesses:The Potential of"Micro SaaS"Specializing in Niche Markets
SaaS has become indispensable for businesses, handling tasks like accounting and administration. Among these, "Micro SaaS"—as the name suggests—refers to software services specialized in niche, expert domains. Examples include services that automatically share and book available time by integrating with online calendars or web conferencing systems, and sales management tools optimized for specific industries. The expansion of the "Micro SaaS" market stems from two key factors: the maturation of SaaS businesses has created needs that large-scale SaaS solutions cannot fully address, and advancements in AI and the proliferation of no-code tools have lowered technical barriers. This makes development accessible not only to startups but also to individuals and small businesses. While the US currently leads in this field, it represents a business model expected to grow significantly in Japan as well.
Articles related to Micro SaaS covered by Dentsu-ho can be found here
This month, we focused on keywords related to new possibilities brought by technological evolution. The potential of artificial superintelligence (ASI), representing the next stage beyond AI, could significantly impact not only business but society as a whole. New challenges arising from technological advancement and the technological innovations solving them are also gaining attention. These trends may bring major changes to future business environments and social structures. If you are seeking new business opportunities or looking to enhance the competitiveness of your existing operations, please consult with us regarding your business strategy.
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