Forest of Words: 12

There's simply not enough time to think of ideas. Could it be that too much time is being spent on formatting documents?

Posted October 31, 2024
The Art Director Who Makes Even Your Work Style Beautiful: "PowerPoint That's Too Beautiful" (Part 1)

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After finishing work that day and returning home later than usual, Dentsu Inc. copywriter Sana Kawasaki murmured this to herself. In that instant, an idea began to take shape in her mind, eventually crystallizing into the much-discussed book "The Beautiful PowerPoint" (Fusosha). Mastering the features, leveraging good taste, creating beautiful PowerPoint materials. To achieve this, she dedicates several hours of her daily workday, sometimes working overtime. Is this truly a beautiful way to work? Kawasaki's question sharply highlights a contradiction in modern society. "PowerPoint Slides That Are Too Beautiful," featuring template designs by ten active art directors at Dentsu Inc., liberates people from the overheated competition over presentation aesthetics. It also serves as an antithesis to today's work culture, where people face silent pressure from excessive formality.