Forest of Words: 13

By taking the form of a book, readers likely feel a strong sense of the creator's statement of intent or a question posed to society.

Posted November 7, 2024
The Art Director Who Makes Even Your Work Style Beautiful: "PowerPoint That's Too Beautiful" (Part 2)

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Shinya Inoue, one of ten art directors at Dentsu Inc. who designed templates for the popular book "PowerPoint That's Too Beautiful" (Fusosha), speaks to the book's significance. The decline in book ownership and reading habits has been noted for some time. In a digital society that never stops evolving, is there still a place for books? Changing the subject, it's said that the difference between AI and humans lies in "physicality." AI cannot feel the wind on its skin like humans do. And humans owe much of their acquisition of intelligence to this physicality. Conversely, if we consider books as vessels for intelligence, there is something within them that connects to human physicality. The power of books that Inoue sensed might stem from this very quality. The scent that slips into your nostrils when you open a book. The sensation on your fingertips as you turn the pages. Seeing books standing tall and dignified on the bookshelf makes you want to reach out and touch them again after so long.