[Participants Wanted] Do! Solutions Webinar "The Cutting Edge of Neuromarketing" - June 24

Do! Solutions, an information portal operated by Dentsu Inc. that solves business challenges, is recruiting participants for its webinar "Unraveling Consumer Psychology with Neuroscience: The Cutting Edge of Neuromarketing," to be held on Tuesday, June 24.

Advances in science have rapidly evolved marketing strategies in recent years. One such approach is "Neuromarketing," which delves into customers' unconscious minds and emotions. By utilizing physiological data like brain waves, eye movements, and heart rate, it visualizes the "emotions" and "intuition" influencing decision-making, scientifically revealing deep insights that traditional methods (surveys and interviews) couldn't fully capture.

This webinar features Professor Yoshikuni Edagawa of Ritsumeikan University as a guest speaker, explaining the fundamentals of this highly regarded marketing technique, "Neuromarketing." It will also introduce the "Sensory Analyzer®" brainwave analysis tool, designed based on Professor Yasue Mitsukura of Keio University's 20-year database of biological signals. The session covers the tool's overview, usage, and specific implementation cases.

【Overview】
Date & Time: Tuesday, June 24, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Thursday, June 19, 5:30 PM
Capacity: First 500 registrants
*This webinar will not be archived.

■Click here for registration and seminar details
 

【Program】

Chapter 1:
Keynote Speech: What is Neuromarketing?
Professor Yoshikuni Edagawa, Ritsumeikan University
This presentation will clearly explain the fundamentals of neuromarketing, how information obtained through senses like sight and hearing is processed to generate emotions and actions, and discuss marketing applications utilizing these insights.

Chapter 2:
What is the New Marketing Approach that Analyzes and Visualizes the Human Mind from a Scientific Perspective?
・What is the "Sensibility Analyzer®," a brainwave analysis tool that quantifies sensibility?
・Demonstration Video

Chapter 3
Talk Session: Introduction to the Latest Neuromarketing Case Studies / Q&A

【Speaker Profile】

Professor, Ritsumeikan University Yoshikuni Edagawa
Earned a Ph.D. in Pharmacy from the University of Tokyo Graduate School and an MBA from Waseda University Business School. Previously served as Professor at Waseda University's Faculty of Science and Engineering before assuming his current position. Research focuses on human-centered management systems, including talent development, organizational development, and marketing grounded in neuroscience. His popular science books include "Habits of People with Young Brains vs. Aging Brains" (Asuka Publishing) and " The Science of Concentration: Enhanced by the Latest Neuroscience and Psychology " (Newton Shinsho). Awards include the 2015 Waseda University Teaching Award President's Prize and the 2017 U-CAN New Words and Buzzwords Grand Prize.

President and CEO, Dentsu ScienceJam Inc.
Makito Tsukahara
Master of Business Administration (MBA), Waseda University Graduate School of Business
At Dentsu Inc., he worked in the Media Division, leveraging the assets of various media companies to solve client challenges and engage in business development. He was subsequently seconded to Dentsu East Japan Inc., a group company, where he worked in the Management Strategy and Human Resources departments, driving initiatives such as mid-term management planning and HR system reform. He was reassigned to Dentsu ScienceJam Inc. in 2024 and assumed his current position in January 2025.