Become a Dance/Cooking PR Ambassador! Reduce Food Waste with Flavor Twists! "Nokosanshaka Shaka Dance/Recipe Challenge" Now Accepting Entries No Peko Lab

A project within Dentsu Inc. Sodegin (Social Design Engine), the "No Peko Lab," which aims to solve all issues related to "children and food," is now accepting video submissions for the "Nokosanshaka Shaka Dance/Recipe Challenge." This dance and recipe contest targets people of all ages and genders nationwide, including students, to raise awareness about reducing food waste through "flavor transformation." The top five teams selected in both the dance and recipe categories, based on factors like the number of "likes," will compete in the final judging at the online event "Nokoshan Dance Hall 2025" on Tuesday, September 9 (Goo Goo Day*). Supporters include the Ministry of Agriculture, Forestry and Fisheries; the Ministry of the Environment; the Consumer Affairs Agency; the Ministry of Children and Families; the Tokyo Metropolitan Government Bureau of Environment; Minato City; and Koto City. The deadline is Sunday, August 31.

※September 9th is designated as "Goo-Goo Day" (officially recognized by the Japan Anniversary Association), a day for everyone to think about and take action on "children and food."

 

【Overview】
Nokoshan Shakashaka Dance / Recipe Challenge
Contents: ① Dance Challenge (Video featuring dance choreography to the format song)
　　　② Recipe Challenge (Video featuring a flavor variation recipe set to the format song)
　　　※Participants may enter both or multiple challenges
Eligibility: Students and people of all ages nationwide
Prizes: Official upload to the Nopeko Lab website
How to Enter: Submit using hashtags
　　　　　① Dance Challenge #NoPekoDance #DanceChallenge
　　　　　② Recipe Challenge #NoPekoRecipe #RecipeChallenge
Deadline: Sunday, August 31

Noko-san Dance Hall 2025
Date & Time: September 9 (Tue) 19:30-20:30 (planned)
Content: Final judging and awards for the pre-selected 5 teams' ① Dance and ② Recipe challenges
Location: Online (YouTube Live)

Supported by: Ministry of Agriculture, Forestry and Fisheries; Ministry of the Environment; Consumer Affairs Agency; Ministry of Children and Families; Tokyo Metropolitan Government Bureau of Environment; Minato City; Koto City
Organizer: Nopeco Lab
Contact:no-peco@dentsu.co.jp
 

■Details ofthe Dance Recipe Contestcan be found here

 

 

A total of 5 new videos will be uploaded by the application deadline

■About No-Peko Lab
No Peko Lab (meaning "No, I'm not hungry!") is a project within Dentsu Inc. Sodegin (Social Design Engine) that aims to solve all issues related to "children and food" in a fun and impactful way by collaborating with various companies, organizations, and society at large, centered on the theme of eradicating hunger and poverty. Launched in 2019, it transforms social contributions—things we know are good but often struggle to act on—into fun activities that everyone wants to participate in and feel personally connected to, while solving challenges for companies and organizations.
Facebook: https://www.facebook.com/profile.php?id=100068660948955