Dentsu Group's Nine Domestic Companies Launch "Industrial Symbiosis Coordination" Service to Support B2B Companies' Implementation of the Circular Economy and Regional Economic Revitalization

Nine domestic Dentsu Group companies (※1) will begin offering "Industrial Symbiosis Coordination" to support the circular economy for businesses and local communities. This service supports the implementation of a circular economy and corporate growth by matching B2B companies with businesses in different industries that can mutually utilize the waste and byproducts generated by those B2B companies as resources. Furthermore, by matching geographically close companies within these different industries, it also aims to revitalize the regional economy.

While many companies have adopted circular economy transition as a management strategy, they face challenges in advancing concrete business implementation. Meanwhile, the B2B sector holds a key role in realizing a circular society, as it involves the circulation of large volumes of resources and the establishment of long-term, stable business relationships between companies. This service leverages the unique structure of the B2B sector, focusing on "Industrial Symbiosis" (※2). This approach facilitates the mutual utilization of resources like waste and byproducts through collaboration between geographically proximate companies in different industries. Industrial Symbiosis not only reduces environmental impact and cuts costs but also serves as a foundation for regional open innovation by integrating the knowledge and technologies of participating companies. It is a mechanism that accelerates the transition to a circular economy while also contributing to realizing growth opportunities for companies and revitalizing the regional economy.

<The Vision for "Industrial Symbiosis">

This service supports the realization of "Industrial Symbiosis" by leveraging the expertise of circular economy and business consulting professionals from Dentsu Group companies nationwide, particularly addressing the challenging aspects of "identifying symbiosis opportunities" and "matchmaking." It goes beyond implementing "Industrial Symbiosis" in regions, also handling project and participating company PR, horizontal expansion, and promoting the Dentsu Group's unique end-to-end coordination. Furthermore, to achieve the societal implementation of the circular economy, it leverages community management expertise and Dentsu Inc.'s regional networks to understand local business needs. This encompasses designing optimal resource circulation networks tailored to regional industrial structures and fostering collaboration with local governments and citizens, aiming to realize a circular economy across society as a whole.

<Example Process of "Industrial Symbiosis Coordination" Service>

<STRENGTHS of the Domestic Dentsu Group and Roles of Each Company in "Industrial Symbiosis Coordination">

Dentsu Inc.: Identifying and matching creative collaboration opportunities between companies; strategic PR
DENTSU SOKEN INC.: Business consulting including feasibility assessments and development support
Dentsu Live Inc.: Industrial symbiosis community management, product/space design
Dentsu Hokkaido Inc., Dentsu East Japan Inc., Dentsu West Japan Inc., Dentsu Kyushu Inc., Dentsu Okinawa Inc., and Dentsu Meitetsu Communications Inc.: Support for collaboration with regional companies, local governments, and citizens

Details of services available here: Do solutions! e-book
https://www.d-sol.jp/ebook/industrial-symbiosis-for-circular-economy

9 domestic Dentsu Group companies (in no particular order): Dentsu, DENTSU SOKEN INC., Dentsu Live Inc., Dentsu Hokkaido Inc., Dentsu East Japan Inc., Dentsu West Japan Inc., Dentsu Kyushu Inc., Dentsu Okinawa Inc., Dentsu Meitetsu Communications Inc.

※2= "Industrial symbiosis" refers to initiatives where geographically adjacent industries exchange and utilize resources such as waste, byproducts, energy, and water. It contributes to CO2 reduction in multiple ways, aiming for economic benefits while reducing environmental impact. There are five representative types of "industrial symbiosis" initiatives.
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