[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "What Comes After SDGs? What Products and Services Will Future Generations Want? Creating New Value to Lead the Market" - Held September 3

Dentsu Inc. and Dentsu Macromill Insight, Inc. are recruiting participants for their webinar "What's Next? Post-SDGs! What Products and Services Will Future Generations Desire? Creating New Value to Lead the Market," to be held on Wednesday, September 3.

As 2030, the target year for the SDGs, approaches, discussions on the post-SDGs agenda have begun within international organizations like the UN, national governments, and the business community. Concepts such as "Beyond GDP" are being proposed, and a movement is spreading to adopt new indicators that capture "tangible well-being" – something economic growth alone cannot fully measure. What should companies deliver going forward to achieve "a better society and life"? The question now is how to create new value that looks beyond the SDGs.

This webinar is co-hosted by Dentsu Inc.'s "Future Business Creation Lab," which supports new business/service development and vision formulation through a future-oriented backcasting approach, and Dentsu Macromill Insight, Inc.'s "People and Life Research Institute," which conducts insight research on subjective well-being among consumers. Building on the latest "happiness survey" results, we will explore future value creation directions centered on "Post-SDGs" and "Well-Being." We will share insights on what is needed from the perspective of future consumers when envisioning brands and businesses that will be chosen in the future.
 

【Overview】
Date & Time: Wednesday, September 3, 1:00 PM - 2:00 PM
Format: Online
Fee: Free
Registration Deadline: Monday, September 1, 12:00 PM
Hosted by: Dentsu Inc., Dentsu Macromill Insight, Inc.

■Click here for registration and webinar details

【Program】

・Post-SDGs and Well-Being
・On Consumers' Subjective Well-Being
　Introduction to the 9 Factors of Subjective Happiness from the "People and Life Research Institute"
・What Products and Services Make People Feel Happy? Insights from the Latest Survey Results
・Visualizing the Desired Future with Post-SDGs in Mind
・What Products and Services Will People Desire in the Future? Thinking Backward from the Desired Future

【Speaker Profile】

Dentsu Inc.   Senior Director / Founder, Future Business Creation Lab
Kentaro Yoshida
Engaged in market analysis, strategic planning, and consulting primarily focused on mobile business and smartphone app domains. As Dentsu Mobile Project Leader, attended CES/MWC annually since 2011 to track tech trends. Established the cross-group "Future Business Creation Lab" within the Dentsu Group in 2021. Specializes in business development through backcasting from visualizing future lifestyles. Fellow of the Consumer Affairs Agency's New Future Vision Forum, Master of Business Administration (MBA), Member of the Japan Digital Space Economy Federation's 2045 Society Vision Committee.

Dentsu Macromill Insight, Inc. Researcher/Facilitator
Yoko Kudo
Member of the "People and Life Research Institute," a hub for developing methodologies and disseminating insights and trends centered on "people." Engages in research promoting Well-Being in corporate activities and, in client work, primarily focuses on qualitative research like ethnography and workshop design. JPPI Certified Positive Psychotherapist.