[Participants Wanted] Dentsu CXC Webinar: "Japan's Strategy Amid Turbulent US-China Relations: Is the Chinese Market Still Attractive for Japanese Companies?" December 3

Dentsu CXC (China Crossover Center), a group promoting China business across the Dentsu Group, is recruiting participants for its webinar "The Turbulent US-China Relationship and Japan's Strategy in the Gap: Is the Chinese Market Still Attractive for Japanese Companies?" to be held on Wednesday, December 3.

Amid accelerating tensions and fragmentation in U.S.-China relations, Japan faces the difficult task of navigating between the two powers under the new Taro Kono administration. Is the Chinese market, still grappling with lingering recessionary pressures, still attractive for Japanese companies?

This webinar features leading expert on U.S.-China relations and the Chinese economy, Kiyoyuki Seguchi. He will analyze realistic options for Japanese companies, considering the trade policies of the second Trump administration and the new administration's foreign stance. The latter half's talk session will delve into "Is China still an attractive market?" from a practical business perspective. The two-hour live stream will provide updates on the latest issues and answer questions during the session.

■About Dentsu CXC
Dentsu Inc.'s specialized China business team, addressing diverse marketing challenges faced by Japanese and Chinese companies by promoting inbound, cross-border e-commerce, In-Out (Japanese companies entering the Chinese market), and Out-In (Chinese companies entering the Japanese market).
Dentsu CXC Official Website: https://cxc-dentsu.com/

【Overview】
Date & Time: Wednesday, December 3, 14:00–16:00 ※Japan Time
Fee: Free
Format: Zoom Webinar
Registration Deadline: Friday, November 28 , 5:30 PM
Capacity: First 500 registrants
※Competitors and registrations using free email addresses are not permitted.
Registration: Please register in advance via the site below.
https://cxc2025.peatix.com/view
※Registration Deadline: Until 5:30 PM on Friday, November 28, 2025

【Program】

1. Host Greeting: Introduction to Dentsu CXC 
Maki Sakuraba, Senior Marketing Director, Dentsu Inc.

2. Keynote Speech: Japan's Strategy Amidst Turbulent U.S.-China Relations
Mr. Kiyoyuki Seguchi, Principal Researcher, Canon Institute for Global Studies

3. Talk Session: The Path Japanese Companies Should Pursue by 2026
Mr. Kiyoyuki Seguchi, Senior Research Fellow, Canon Institute for Global Studies
Dentsu Inc. CXC Representative, Toshiyasu Yoshida

【Speaker Profiles】

Senior Research Fellow, Canon Institute for Global Studies
Kiyoyuki Seguchi
Joined the Bank of Japan in April 1982. Served as Economic Affairs Secretary at the Embassy of Japan in China from April 1991. International Visiting Fellow at the RAND Corporation in the U.S. from September 2004. Head of the Bank of Japan Beijing Office from March 2006. Assumed current position in April 2009.November 2010: Founded Asia Bridge Co., Ltd. October 2019: Director, Japan-Asia Community Cultural Cooperation Organization (concurrent position). October 2025: Chairman, GEN Global Citizens Forum (concurrent position). Author of "Reasons Why Japanese People Can't Bring Themselves to Dislike China" (Nikkei BP, 2014), among others.Media appearances include BS Asahi's "Heated Debate! Crossfire," BS Fuji's "Prime News," BS11's "News Live Inside OUT," and BS TV Tokyo's "Nikkei Plus 9." Contributes to Nikkei BP, JB Press, and others. Delivers dozens of lectures annually at universities and think tanks in Japan, the U.S., and China, as well as Japanese central government ministries, corporations, and economic organizations.

Representative, Dentsu Inc. CXC
Toshiya Yoshida
Served as CEO for a total of four years at Dentsu Inc. Taiwan and Dentsu Inc. Shanghai. At Dentsu Inc., he handled a wide range of fields including media, content, sports, and business development. His client portfolio included foreign companies, financial institutions, automakers, and retailers. Earned an MBA in the United States. Received the "Creative Agency of the Year" award from Taiwan's "Digital" magazine. Also received the magazine's "Runner-up Best Executive Award."

Dentsu Inc. Senior Marketing Director
Maki Sakuraba
Engaged in marketing planning for Japanese and Chinese companies, solving client challenges across diverse industries. Stationed at Dentsu Inc. Shanghai since 2014. Contributed to solving challenges for Japanese and Chinese clients in the Chinese market for approximately six years. Belongs to Dentsu CXC, supporting cross-border e-commerce, inbound tourism, Japanese companies entering the Chinese market, and Chinese companies entering the Japanese market.

■Seminar Details & Registration:https://cxc2025.peatix.com/view