[Participants Wanted] Do! Solutions Webinar "Unraveling 2025 Consumption Analysis & Predicting 2026 Desire Trends from a Desire Perspective" December 5

Do! Solutions, an information portal operated by Dentsu Inc. that solves business challenges, is recruiting participants for its webinar "Nikkei Trendy × DENTSU DESIRE DESIGN: Unraveling 2025 Consumption Analysis and 2026 Desire Trend Forecasts from a Desire Perspective," to be held on Friday, December 5.

This year saw the emergence of various hit products and trending items, but how should we interpret the factors behind their success? As the year draws to a close, this annual end-of-year webinar returns to explore this year's and next year's hits through the lens of "Desire."

This webinar welcomes Tetsuo Katsumata, Publisher of Nikkei BP's "Nikkei Trendy," as a guest speaker. Based on the highly anticipated annual "Hit Product Ranking," he will explain the background of 2025's hits and the emerging signs for the 2026 market.Furthermore, DENTSU DESIRE DESIGN, Dentsu Inc.'s consumer research project that published the book " What Will Future Consumers Desire? ", will interpret this year's hits from a "desire perspective" and predict next year's desire trends, based on the framework of the "11 Desires" – the emotional drivers that influence human consumption behavior.

【Overview】
Date & Time: Friday, December 5, 14:00–15:15
Cost: Free
Format: Zoom Webinar
Registration Deadline: Tuesday, December 2, 5:30 PM
Capacity: First 1,000 registrants

■Click here for registration and seminar details

【Program】

Part 1: 2025 Hit Product Rankings & 2026 Forecast
Part 2: Predicting Desire Trends from 2025's Emerging Desires to 2026
Part 3: "Consumption and Desire" Discussion & Q&A

【Speaker Profiles】

Publisher, Nikkei BP, Nikkei Trendy, Nikkei Cross Trend
Tetsuo Katsumata
Joined the company in 2005 after working at a human resources service firm. As a reporter for Nikkei Trendy, covered the food & beverage, daily goods, and retail industries. Handled the annual year-end "Hit Prediction" feature for 10 years. Became Deputy Editor-in-Chief of Nikkei Trendy in 2016, Deputy Editor-in-Chief of Nikkei Cross Trend in 2018. Appointed Editor-in-Chief of Nikkei Cross Trend in April 2023. Assumed current position in April 2025. Oversees media business operations.

Planning Director
Hisashi Sato
Armed with humanities knowledge, he is a jack-of-all-trades planner who works across domains—from problem definition to solution, organizational strengthening to workflow improvement, workshops to business development—covering "everything that can be planned." Belongs to DENTSU DESIRE DESIGN. Also a screenwriter and podcaster. Author of "What Will Future Consumers Desire? " (co-authored).

Dentsu Inc. Producer/Planner
Takashi Chiba
After experience in sales, digital, television, and DENTSU SOKEN INC., joined the Future Business Creation Research / Consumer Research Project " DENTSU DESIRE DESIGN"in 2022. As a "producer and planner who understands the field," he engages in various activities including future-based business development, desire-based product development, consumption trend analysis, contributions, webinars, and study group lectures. Co-author of " Future-Oriented Concepts."