PR Consulting Dentsu Inc. Launches "PRism Insight," a Unified Management and Analysis Tool for Measuring PR Effectiveness

PR Consulting Dentsu Inc. launched " PRism Insight," a service supporting the measurement of PR and communications effectiveness, on Saturday, November 1.

Analyzing the volume and tone of media exposure and evaluating its effectiveness is essential for advancing public relations activities. However, challenges persist in the field of PR effectiveness measurement, including the difficulty of accurately gauging its contribution to business operations and constraints such as budget and staffing shortages. Therefore, the company developed the effectiveness measurement support service "PRism Insight" under the concept of "expanding the value of PR activities and resolving uncertainties."

The company previously provided the exposure analysis tool "PR Matrix Dashboard (PRMD)". Retaining the fundamental philosophy advocated through PRMD, it underwent a major renewal reflecting recent needs and launched anew under the name "PRism Insight".

PRism Insight automatically monitors web news exposure data from over 4,000 domestic sites, helping reduce the cost burden associated with clipping operations.

For exposure analysis, it introduces metrics such as "Reach Points," which measures information contact potential across all media, and "Virtual Page Views," which estimates the viewing status of web articles one by one based on proprietary technology. This enables the evaluation of the intrinsic value of each exposure, which is difficult to discern solely from the number of exposures.

It also integrates media coverage and various business metrics into a single dashboard, visualizing correlations. By importing outcome data held by contracted companies (such as website access, POS data, stock prices, and recruitment entry trends), it allows analysis of how specific PR initiatives contributed to business operations.

【Key Features】
① Automated monitoring of web news exposure data
② Exposure evaluation using proprietary metrics
③ Integration and correlation analysis of media coverage and business metrics

■PR Consulting Dentsu Inc.
A specialized company within the Dentsu Group focused on the PR domain. Since its founding in 1961, it has served as a strategic partner for domestic and international companies, governments, municipalities, and organizations, supporting reputation management. Through data analysis, content development based on insights gained, and optimal information distribution design, it aims to contribute to social innovation alongside its clients.In 2009 and 2015, it was awarded "Japan Consultancy of the Year" by PRovoke Media (formerly The Holmes Report), the highest honor for PR firms in Japan. In 2018, it received the "North Asia PR Consultancy of the Year" award.

【Contact】
PR Consulting Dentsu Inc., Data Strategy Department, "PRism Insight" Team
Email: info@prism-insight.net

■Press release regarding this matteris available here