The new live culture envisioned by Dentsu Inc. Initiative IP's "UNITE Music Festival 2025." Held December 6th and 7th.

The "UNITE Music Festival 2025," an initiative by Dentsu Inc. IP, was held over two days on Saturday, December 6th and Sunday, December 7th, 2025, at Yokohama BUNTAI. This project, centered around the concept of "celebration" and delivering special stages by anniversary artists, generated significant buzz in its inaugural year last year, and this second year was no exception.

Both days saw every seat instantly sold out: Schadaraparr's performance on the 6th and Motoharu Sano's performance on the 7th. Applications flooded in, far exceeding the venue's capacity, engulfing Yokohama BUNTAI in a whirlwind of excitement.

Dentsu Inc. Initiative IP

UNITE Music Festival is a new live entertainment project launched in 2024 as a 'Dentsu Initiative IP' led by Dentsu Inc. Conceived as a 'celebratory music event' that delivers the appeal of legendary artists marking milestone anniversaries through special live experiences, it has become a gathering place for fans across generations.In 2024, the "Brahman 30th Anniversary: 72 Songs Complete Live" performance became a major social media sensation, drawing attention to the UNITE Music Festival as a "new brand for anniversary live shows."

It is working to expand the value of music events through comprehensive design encompassing experiences before and after the live show, such as premium seating, exhibitions, and accommodation packages, offering "experiences only possible here."

【December 6 Performance】Scha Dara Parr 35th Anniversary Final

On December 6 (Sat), as the culmination of Schadaraparr's 35th anniversary year, a "three-way battle" performance featuring Denki Groove and Reksy was held. Fans packed the venue early, forming long lines for limited-edition goods, creating an electric atmosphere even before the show started.

Lexi, the opening act, instantly electrified the crowd with "Kirakira Bushi" and performed a special, one-day-only set including a special version of "From Hunting to Rice Farming" with ANI. Following them, Denki Groove showed their congratulations with a performance interwoven with Schadaraparr songs, delivering a non-stop barrage all the way through "Mononoke Dance" and "Human President".

Main act Schadaraparr unified the venue with a set spanning their debut to latest tracks. Their collaboration with LUVRAW and a surprise appearance by RHYMESTER created a lavish stage symbolic of their 35th anniversary. The finale, "Holy Uncle" with Denki Groove, brought the entire venue to its peak, closing this special night of celebration uniting three groups from different genres.

[12/7 Performance] Motoaki Sano 45th Anniversary Tour Final

On Sunday, December 7th, Motoharu Sano held the culminating final performance of his 45th-anniversary tour, comprising 25 shows, in Yokohama, the city where he made his live debut. A photo exhibition featuring images from the 1994 "LAND HO!" concert was held in the lobby, drawing such a large crowd that long lines formed even before the show began.

Part One opened with "Young Bloods," creating a breathtaking rock space where visuals, lighting, and sound organically fused. Centered around tracks from "HAYABUSA JET I/II," the performance was intense and rich. The setlist, bridging old and new with songs like "Rain Girl" and "Sad RADIO," captivated the audience.

For the second part, they appeared in white suits, delivering a message-driven set including "Love as the Denominator" and "Like Water." Accompanied by visual effects, it conveyed a "prayer for people living in the modern age." A special arrangement of "Christmas Time in Blue" ~ "Santa Claus Is Coming to Town," unique to the final day, was also performed, enveloping the venue in profound emotion.The finale began with "Promised Bridge," leading into three encore songs, and concluded with their debut track "Angelina," symbolizing both a 45-year career and a resolve for the future.

Transforming the anniversary celebration into a new legacy for music culture, the UNITE Music Festival will continue to provide new value to artists, fans, and the music industry beyond 2026.