[Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19

Dentsu Inc.'s business challenge-solving information portal, Do! Solutions, is recruiting participants for its webinar "The 'Framework' of Thinking Needed in the AI Era: How Do Insights That Move People 'Grow'?" to be held on Thursday, February 19.

In an era where AI can provide answers to almost anything, attention is turning to insights that only humans can uncover. However, the true nature of these insights often remains vaguely discussed, and methods for discovering them frequently stop at sharing success stories. The reality is that they have not been systematically organized as a "framework" for thinking.

This webinar is designed for those seeking to elevate insight discovery and creative ideation—often perceived as individual talents—into organizational competencies. Makoto Sato of Dentsu Inc., with experience supporting over 100 companies in marketing and branding, will explain how to cultivate insights through their definition and structured thinking frameworks.

【Overview】
Date & Time: Thursday, February 19, 2:00 PM - 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: February 16 (Mon) 5:30 PM
Capacity: First 500 registrants

■ Click here for registration and seminar details

【Program】
Chapter 1
What is Insight?—A Thinking Approach to Grasping the Essence
Organize the mindset and perspective needed to uncover the essence that drives human behavior, rather than grasping insight through intuition or rules of thumb.

Chapter 2
Cultivating Insights: A Thinking "Framework" That Guides Toward Articulation
Explains a thinking "framework" that starts with a small sense of unease, verbalizes underlying assumptions, and shapes the outline of an insight through repeated questioning.

Chapter 3
Turning Insights into Ideas: Practical Application Approaches
Don't stop at finding insights; refine them into usable forms for planning and proposals. Using case studies, this chapter introduces approaches for applying insights to practical work.

Chapter 4
Summary

[Speaker Profile]
Dentsu Inc., Senior Marketing Director
Maki Sato
Engaged in marketing, branding, and strategic planning. Has planned, implemented, and directed campaigns, PR strategies, new product development, new business strategies, business design, corporate branding, regional branding, and Art Thinking workshops for over 100 clients ranging from major corporations to government agencies, local governments, and startups.Co-authored works include "Good Ideas Follow a Pattern" (Sanmark Publishing) and "The Theory of Place Branding" (Chuo Keizai Sha). Contributed to "Introduction to 'Art Thinking': Harnessing Imagination as a Weapon" (PHP Institute).