Dentsu Inc. Exhibits at "AnimeJapan 2014" ~ Promoting Spring New Programs and More

Dentsu Inc. and Dentsu Tech jointly exhibited at the anime exhibition event "AnimeJapan 2014" (organized by the AnimeJapan Executive Committee), held at Tokyo Big Sight in Koto Ward on March 22 and 23. This event evolved from the "Tokyo International Anime Fair" and "Anime Content Expo" previously held annually in March. Approximately 140 companies and organizations exhibited, attracting around 110,000 anime fans.

The Dentsu Inc. and Dentsu Tech booth showcased various works the companies are involved in, including new programs starting in April like "Haikyu!!," "FAIRY TAIL," and "Disk Wars: Avengers," as well as "Geist Crusher" and the movie "STAND BY ME Doraemon," through panels and videos. At each program's corner, character cosplayers and giant standing figures appeared. They promoted the worldview of the works and energized the many fans with cameras in hand.

Captain America (left) and Iron Man (right) from Disk Wars: Avengers

The "Fourth Dimension Pocket PROJECT" brought together technologies from real mid-sized and small-to-medium enterprises to create actual secret gadgets. Fuji Xerox's IT solutions supported this inter-company collaboration. As its first initiative, it showcased the "Self Shogi" robot capable of playing matches and promoted "STAND BY ME Doraemon," the first-ever 3D Doraemon movie scheduled for release on August 8th.

Various arcade cabinets for Yo-kai Watch, which began airing on TV Tokyo in January 2014 and is popular with kids and families, were displayed and offered free play, drawing children's attention.

Additionally, the mini-stage corner featured character costumes from "Hero Bank" and "Future Card Buddyfight." Joined by Dentsu Inc.'s original characters "Mame Shiba" and "Hakoirineko," the area bustled with families taking commemorative photos.

Ghost Crusher's Shirogane Rekka (left) and Mame Shiba's Edamame Shiba (right) charming the crowd on the mini stage.

Hina Glass from Haikyuu!!

Other booth items included Mameshiba and Hakoirineko merchandise. The original character "Hamburguma's Goo Goo" also made its debut.

"The juicy hamburger fairy" Hamburguma no Goo Goo