[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "Pricing in an Era of Price Increases - Dentsu Inc.'s Price Strategy Model 'Marketing For Growth With Pricing'" March 18-24

Dentsu Inc. and Dentsu Macromill Insight, Inc. are recruiting participants for the webinar "Pricing in an Era of Price Increases: Dentsu Inc.'s Pricing Strategy Model 'Marketing For Growth With Pricing'" to be jointly held from Wednesday, March 18 to Tuesday, March 24.
※This is a rebroadcast of the webinar originally held on October 7, 2025.

Price increases have become the norm, and consumers' "price sensitivity" is more acute than ever. Consequently, while some consumers switch brands or abandon products they perceive as "overpriced," other products and services maintain unwavering support despite price hikes.

Amidst this landscape, Dentsu Inc. and Dentsu Macromill Insight, Inc. launched "Marketing For Growth With Pricing" in 2025 to support "pricing change decisions that satisfy both companies and consumers."

This seminar explains a pricing approach focused on "the price consumers envision for products and services," supported by survey results and case studies. It introduces a consistent approach to driving pricing strategy results—from analyzing the relationship between brand image, price, and demand to formulating pricing strategies directly linked to corporate performance, enhancing the appeal of products and services through value creation, and implementing optimal pricing operations and communication strategies to deliver that value to consumers.

【Overview】
Date & Time: Wednesday, March 18, 12:00 PM - Tuesday, March 24, 10:00 PM ※The 1-hour seminar video can be viewed anytime during this period
Format: Online
Cost: Free
Hosted by: Dentsu Inc., Dentsu Macromill Insight, Inc.

■Click here for registration and webinar details

【Program】
【1】Background of Price Design Needs Amid Rising Prices　
【2】Fundamental Pricing Concepts and Key Perspectives of "Marketing For Growth With Pricing"
【3】Explanation of "Marketing For Growth With Pricing" Based on Research Findings and Case Studies
【4】What "Marketing For Growth With Pricing" Can Achieve

【Speaker Profile】
Mayu Kawashima
Dentsu Inc. Marketing/Communication Planner
Develops strategies and concepts centered on empathy and goodwill to increase fans. Leads the development and execution of the "Marketing For Growth With Pricing" project, aiming to create situations where consumers find value and price convincing. Has experience in strategic planning for a wide range of companies and brands, from FMCG (toiletries, beverages, food) to B2B sectors like banking and machinery.

Akihiro Ogawa
Dentsu Macromill Insight, Inc., Marketing Promotion Department, Insight Activation Office, Specialist
After graduating university, joined an IT venture. After gaining experience in startup launches and UX consulting, joined Dentsu Macromill Insight, Inc. Possesses extensive experience in digital marketing, UI/UX consulting, and market data analysis. Served as Manager of Business Development Department 1Gr before assuming current position. Responsible for formulating business strategies, promoting DX, and developing various solutions.